Today’s post comes from marketing whiz and ideas man Spin Williams, who is always in residence at The Meeting That Never Ends.
Just saw a great concept described in this newspaper article – tombstones with codes chiseled in them so people can use a cell phone to link to text, photos and video of the deceased.
Everybody wants to live forever! I know I do! If that’s not possible, at least make it so I can force people to listen to me after I’m dead. Lecturing from the grave has got to be the next best thing to perpetual life. Better, really! If someone has to hear you talk, the fact that you are dead adds interest. Especially if they are under the delusion that you are somehow nearby, and can see them too!
That’s why connecting your sound and fury to the location of your buried remains is such a genius idea. Standing there at your tombstone, hearing you rattle on about integrity, discipline and the importance of family, people might imagine that you are present in the space and could possibly lash out with a breeze, a rumble beneath the earth, or even the chilling touch of an icy, invisible hand! That’s why cemeteries can be such creepy fun!
There’s just one drawback.
I’m guessing it will never be common for folks to go wandering around the graveyard scanning tombstones with their smart phones. Could be wrong, but I just don’t see that happening. The living are busy and so self absorbed! They won’t have the time and certainly won’t have enough interest to find out what your life lessons were.
This means big disappointment for those who will shell out for the full talking tombstone treatment. When they they check the web statistics, they will discover that it is only grieving relatives who access their digital remains, and with decreasing regularity since expired folks typically do not record or post fresh material.
If what you want is to bestow your timeless wisdom on a thoughtless world that has forgotten you existed, you need to place your QR code in a location that has higher traffic than the local boneyard.
The ancient Egyptians had this all figured out, carving their hieroglyphics into public buildings. Why not do the same thing with your QR code? Forget the cemetery! There are enough similarities – the QR code and hieroglyphics are pretty much identical. To me, anyway!
Face it, these would look so cool side-by-side on your memorial pyramid.
But most (all) of us won’t get a pyramid, so why not take your tombstone money and mount a posthumous ad campaign where people can see it?
Have your QR code carved into the side of the Vikings new pleasure dome in downtown Minneapolis. I’m sure Zygi Wilf would take your money in exchange for a nice blotchy design that could create some appealing texture on those monumental outside walls.
And if somebody accidentally scans it while calling their bookie to place another $500 on Minnesota’s opponent of the week, they’ll get a chance to hear your words of wisdom – “Don’t waste your money in gambling. Especially on the Vikings.”
Your Entrepreneurial Friend,
What would your talking tombstone say?