Today’s post comes from the dealmaker and marketing genius Spin Williams, who is always in residence at The Meeting That Never Ends.
We’re always on the lookout for sparkling new ideas that have great potential but seem so ridiculous at first blush that most venture capital firms decline to get involved as a matter of image preservation – they simply don’t want to look silly.
Well at the Meeting That Never Ends, we don’t have that problem. We know that the people who make BIG money must be willing to appear foolish sometimes – and maybe all the time. That’s why we love this Scandinavian dog communication project, called No More Woof.
Not only is it a creative and technologically feasible idea – it’s totally charming and completely fund-able. And if you don’t believe me, watch the video. It’s worth it just to hear the beguiling way those Swedes say the name of the product. If only my dog barked like that!
We think this product has great potential, especially since making the connection between your dog’s thought patterns as measured by the EEG and actual sentences using words and complete ideas is an act of translation that is wide open to artistic license, and what’s more, commercial influence!
For instance, we all know that when friends come to visit you at your home, Fido will greet them with excitement and his thought patterns would likely translate into something like “Do you have anything to eat?” and “I’d like to sniff your butt!”
But who could prove that he didn’t also want to say “Forty Per Cent off selected Lady’s Shoes this weekend at Famous Footwear” or “Degree™ antiperspirant and deodorant is engineered for superior long-lasting protection!”
It’s possible, especially if Famous Footwear and Degree Antiperspirant decide to sponsor some time on your dog’s Stream of Consciousness. After all, who could resist a product when it’s pitched by your best friend?
Mark my words – Ad Mutts will someday completely take the place of TV. Recognizing that obvious truth before everyone else does is the thing that separates great entrepreneurs like me from always penniless consumers like, well … you!
That’s a free glimpse of your future. Don’t say I didn’t tell you so!
Your farsighted friend, Spin
Spin may have a point here, though it’s a horrifying one. But corporations would likely demand some kind of advertising override feature so Fido isn’t yammering on about getting low insurance rates through Geico while he’s shredding your new down pillows and chewing up your iPhone.
And although the name of the product is charming, what if it turns out that the word your dog is REALLY thinking of happens to be … “Woof”?
Given the power of speech, what would your pet talk about?