Today’s post comes from Wally, proprietor of Wally’s Intimida, home of the Sherpa S.U.V. – the world’s most massive car.
Today is a great day to add a Sherpa to your collection of things that took a bundle of money to own. I say that knowing we have just been through a few years when spending was something that even people with too much cash simply did not do.
But there was great news coming out of California last week – someone spent 27.5 million dollars on a car! And I don’t mean a car company – I mean one single, individual car.
You have no idea how this cheered up people in my business who have spent countless hours haggling with stubborn cheapskates who balk at forking over an extra $300 for the paint treatment. Finally, a great feel-good story about gaudy excess. It’s about time!
The car in question, a Ferrari NART Spyder, is special, there’s no doubt. In fact, the auction house produced this beautiful, lump-in-the-throat video about it.
What a great story – a fondly remembered father’s well-loved prize benefiting charity and helping to soothe the pain of loss. This tugs on the heartstrings of exactly the type of millionaire who buys a collectible automobile. I wish I had something as sentimental to give the Sherpa buying public, but our commercials only show the Sherpa plowing through muddy fields and crushing things. Of course it can look as fetching in the misty early-morning light as a pricey, rare Ferrari, but being a plus-plus-plus-size automobile, the Sherpa has to conform to the limited expectations of a public that is not ready to accept that a package brimming with raw power can also be alluring in a skimpy, sexy negligee.
But another thing that does wonders to sell a 27.5 million dollar car is the paralyzing fear that some other rich cat will swoop in and buy it before you can. And there was one quote in the story that spoke to this – from McKeel Hagerty, CEO of a company that insures collectible cars.
“The supply of millionaires is exceeding the number of available great cars. An awful lot of collectors are now clamoring for event-eligible models, and they’ve become a permissible splurge. The values are climbing.”
This is music to my ears – the very idea of too many millionaires chasing too few desirable cars spells opportunity for Intimida and the Sherpa, especially when there are signs that car lust in general is on the decline. All a great car really needs to break into the uber-million dollar category at auction is a great story, and while I’m sure potential buyers would like those stories to be true, it can account for a lot if they are, at the very least, good.
Some of the story lines I’m thinking about attaching to specific cars for future sales -
- The Sherpa that drove Sir Edmund Hillary and Tenzing Norgay to the top of Everest
- The Sherpa the Von Trapp family took over the Matterhorn in The Sound of Music
- The Sherpa that made the wheel-well slush chunk that grew into the Titanic iceberg
- The Sherpa where Abraham Lincoln wrote the Gettysburg Address
There’s more to come as the automotive business transitions from being about transportation to being about nostalgia. But there’s still time left to buy a Sherpa of your own, so you can start making memories that will mean millions to your descendants, down the road.
No pressure, honest. Just think about it!
Your faithful car peddler,
What value-boosting story could you tell about your car?