Getting humans into space has been a long, complicated process. Not everyone is able or willing to go, and the costs are formidable.

We found this out after going back and forth from the moon a few times. Because getting off the planet is such a pain, there has to be a clear reason to go, and some irresistible kind of incentive.

In case you thought it was heroism, post-launch fame is no longer guaranteed. All sorts of different nobodies have been to the International Space Station.

A series of helmeted government employees have been sent but we paid them to do it. Years ago a succession of dogs and monkeys were launched with mixed results. I think it’s fair to say all the animals and some of the people were happier and better off on the surface of the Earth.

California in 1849 had a golden magnet. But what force will lure humankind to the stars?

Enter a group of young Swedes with a wonderful idea – let’s send donuts.

The Homer Simpson in me is already looking skyward, hungrily.

Which kind is the most attractive & delicious doughnut?