Spin Williams, noted visionary and dealmaker, is always trying to stay ahead of the curve when it comes to trends and unusual events. From his all-seeing perch as permanent chair of The Meeting That Never Ends, Spin has identified several stories that indicate … something.
Hi Trendwatchers!
The whole world is interconnected! Everything that happens has an effect somewhere else – the key to wealth, power and success is in knowing where to look for another shoe to drop! Everybody’s watching the big stories for just this sort of cause / effect relationship. Here at The Meeting That Never Ends, we’ve got our eye on a few of the smaller ones, looking for three things – moments of realization, the trend indicator, and the next story.
One word of advice, young man – Meatballs!
I love the IDEA of TV dinners – a quick meal in a foil tray, just a few squirts of food product with brown gravy and a little apple cobbler on the side and I’m good to go. And of course there are upscale and specialty versions of the same basic approach. But just this week, Nestle had to recall some of their “Lean Cuisine” frozen spaghetti and meatball dinners.
“Nestle is taking this action after a few consumers reported they had found red plastic in the meatball portion of the entrée,” said a company statement. The recall applies to dinners that were manufactured during a one hour period last October.
Moment of Realization – We eat October meatballs in March. TV dinners are Old Food!
Trend Indicator – in the future, look for “freshness dating” on frozen foods to allow picky microwave gourmands to assure themselves their meal was assembled in the same calendar year they’re planning to consume it.
The Next Story – We discover that spaghetti and meatball frozen dinners are made on the same assembly line as plastic furniture. Look for consumer complaints that the bin holding all the My Little Ponies seems to be held in place with dried spaghetti sauce and a strange meat-like substance.
Honest, it was like that when I took it out!
Publishers and libraries are arguing over e-book check-out policies.
Moment of Realization – Libraries loan out e-books! You don’t even have to go there to pick them up and the book automatically deletes itself from your e-reader when the due date arrives. This is awful news for people suffering from CLBDS (Compulsive Library Book Defacing Syndrome). How can you tear the cover off and scribble your crazy theories in the margins of a borrowed e-book?
Trend Indicator – Expect a new App (Librarian’s Nightmare?) that makes it possible to scrawl comments across the pages of borrowed e-books, with a special toolkit for drawing moustaches and antennae on the author’s dust jacket photo.
The Next Story – Borrowed e-books that delete themselves gradually, starting with the first chapter and continuing with 10 – 20 pages slipping into oblivion each day, a technique to “chase” tardy readers through the book.
A Jack LaLanne Terrier
And finally, a new study finds that dog owners get more exercise than people who don’t have dogs. It seems that a dog’s hunger for a daily walk, combined with That Look they give you, is enough to get some sedentary folks off the couch.
Moment of Realization – Fido is my Personal Trainer!
Trend Indicator – Look for a new Weight Loss Reality Show where the human contestants are harangued, berated, cajoled, prodded and humiliated by beautiful and incessantly demanding Golden Retrievers.
The Next Story – PETA files class action suit on behalf of fat dogs, complaining that they could be slim and healthy if only their slothful human companions would learn to take a hint. Whimpering and looking at the leash with Big Brown Eyes should be more than enough!
I’m not saying all these things will happen, but remember – if they do, you heard it here first! And if they don’t, what do you expect? Nobody can see into the future!
– Spin Williams
Ever been at the leading edge of a trend?




