Dear Dr. Babooner,
I recently read an article in the NY Times about some family elders who are resisting the baggage-heavy names “Grandma” and “Grandpa”, urging the offspring of their offspring to use happy, hip, young sounding names instead – names like Beebo, DooDad and GlamMa.
Until I saw this I had not seriously considered what I might want potential grandchildren to call me. “Grandma” does sound impossibly old and I refuse to see myself that way, but I’m also quite serious about my dignity so answering to cries of “GoomBah” or “TweeBop” is something that makes me cringe.
And yet it would feel sad to have a grandchild call me by my actual name, which I reserve for use by my cadre of friends. And frankly, I don’t like some of my friends very much, so I’d want any freshly minted family members to use something more, well … familiar.
So where does that leave me, Dr. Babooner? I want to be thought of with love and respect and as a person who is fun and not too stuffy, but also as someone to be reckoned with, and obeyed! Is that too much to ask?
Sincerely,
Not Intending To Wear Insulting Titles
I told NITWIT she should be happy if she winds up with Grandchildren, and if she does she will discover that she has very little control over what they actually call her.
That said, any potential grandchildren of hers will likely be raised in the modern commercial environment, where branding is essential in just about every line of work.
I suggested she take a hint from the major corporations that are coining new titles with unusual spellings to make liberal use of previously unfashionable consonants like X, Z and Q. What about Z-Mom? GrandQ? Xmater?
But once you choose to take such a path, you’ll have to allocate time and money to support your brand and make sure it gains a substantial foothold in the marketplace of (grandchild) ideas. In other words, be ready to give them toys and candy for using your new name properly. You might also want to think about creating a logo, and then make certain you get that logo onto a mobile that hangs above the crib.
It’s never too early to start!
But that’s just one opinion. What do YOU think, Dr. Babooner?


