The introduction of a full body scanner at the Minneapolis-St. Paul International Airport has drawn interest from travelers concerned about check-in delays and privacy advocates worried about a new level of unwelcome scrutiny, but to dealmaker and idea man Spin Williams, it’s a great opportunity.
Americans love attention!
I know a lot of them say they don’t, but really – they do! Once you understand that simple fact, everything else becomes clear. I’ve heard people worry that an unseen screener will laugh at their odd bulges, but I believe my fellow citizens hate being ignored even more than they resent being mocked, and basically most people are OK with a full body scan at the airport. And who among us is physically perfect, anyway? The chances are good that no matter how bad you think you look, the next person to step into the box probably looks worse.
And besides, the images I’ve seen make everyone look like the Silver Surfer, who was one of my favorite comic book heroes!
But if you happen to be one of the rare attention-haters out there, safeguards are in place. The software automatically blurs your face so the screener can’t pick you out of the line and laugh at you directly. AND, the machine erases your full body image completely just as soon as you are cleared as a security risk. That’s where I think a great opportunity is being literally thrown away!
Here’s my BIG idea to make it all work out fine.
Sell the images to their owners as a keepsake.Why not? Look at Facebook – people there are letting it all hang out every day. And wouldn’t you like to own a full set of naked portraits of yourself with your arms over your head? Standardize the angle and the distances from camera to subject in every booth, and you could use multiple images taken at different airports to track changes in your shape and weight – a federally subsidized fitness program that would inspire millions to skip that candy bar until after they pass through the screening.
And with a little digital manipulation, you could easily insert your TSA full body scan into a greeting of some sort. How about Christmas cards!
Here’s a mock-up!After all, there is nothing we find more interesting than ourselves, and this is a photo taken during a memorable experience that can be discussed for years if it is properly packaged and celebrated. So TSA, take a hint from Disney World. Sell people their full body scans at the airport!
From the Meeting That Never Ends,
Spin Williams
I wrote back to Spin to suggest that he needs to proofread his mock-up greeting card. But he might be on to something here. I have several arms-over-head, open-mouthed screaming-in-fear amusement park photographs that I paid way too much for, but they do a good job of capturing a moment in time.
At the end of the ride, do you buy the photo?








