Sometimes, the latest news has a way of confirming emerging trends and verifying possibilities we imagined long ago. So it is with this week’s news that scientists have plotted the coffee genome and brought us another step closer to a supermarket beverage aisle that features a vast array of genetically tailored coffees.

This section of our show is brought to you by Genway, the supermarket for genetically engineered food.

This weekend, be sure to check out Genway’s special price on it’s finest coffee, Sumatran Rush.

Dr. Kyle and the gene grocers of Genway have found a way to boost the jolt that you normally get from coffee by re-thinking caffeine and it’s reason for being there in the first place.

Caffeine is useful for overcoming sleep deprivation by giving you that “awake” look that’s so useful when you’re trying to make an impression.

But for a lot of people, just appearing awake isn’t enough. They want to be awake, be alert, and be in a heightened state of readiness for whatever may come their way, whether it’s an important meeting, a difficult procedure, a big game, a fun evening or a tough day with the kids …

… that’s why the beans that make Genway’s Sumatran Rush are enhanced with ADRENALINE!

You thought caffine was addictive? Get a load of this!

Thanks to special methods used by Genway technicians for frightening laboratory rats, we are able to harvest key secretions and splice those genetic instructions directly into coffee plants. The result? Sumatran Rush is a drink that will immediately put your whole body on RED ALERT!

The beans actually glisten with a distilled ADRENALINE that will have your eyes open wide, your nose twitching, and every hair on your body standing at attention, as if you were about to be stuck with a needle by a creature much larger than yourself for a purpose you didn’t fully understand.

Adrenaline! It’s a completely natural way to focus all your senses for full participation in class, standing up for yourself in that crucial morning meeting, getting into the mood for an evening of dancing, or should you simply need to lift up a car or jump over a house.

Adrenaline is miraculous! There was a time when you had to make every drop yourself, but now it’s in the coffee!

And be sure to ask about our flavored versions, such as vanilla, almond, mocha and FEAR. If you haven’t tasted them all, you don’t know what you’re missing.

Pick up some Sumatran Rush … At Genway, the supermarket for genetically altered foods.

What do you like in your coffee?