Today’s post comes from Ben Hain.

I don’t understand the popularity of late night Taco Bell. I mean I’m right there in line too, Just why is everybody else here??
What is the appeal of Taco Bell late at night??

It can’t be just the food is it?

Dairy Queen is open right next door and I should’ve gone there! But I thought I needed something a little more nutritious than ice cream. So it’s 10 o’clock on a Thursday night and I am the ninth car in line. We’ve been here at 11:30 at night and been the 12th car in line. And the parking lot is full of cars too. I don’t understand –what is the appeal?

And why hasn’t the local franchise owner opened another one of these restaurants?

Rochester, a town of 100,000 people, has two Taco Bell’s; One out north and one downtown. One night Kelly got so fed up with the line at this one she went to the north one.

And there was a line there too!

I drove by Snappy Stop, but as I’ve had that a few times lately, well, I guess I was in the mood for Taco Bell. But there wasn’t a line at Snappy Stop. (Anybody know what Snappy Stop is? It’s just a drive-through burger place in a little building about 10’ x 20’. Hamburgers and hot dogs is all they do. Oh, and ice cream sandwiches. And their hamburgers are really good. Like Five Guys good.)

I dictated this while waiting in line. I’m still the seventh car in line at Taco Bell… Shoulda gone to Snappy Stop. Or Dairy Queen.

Seventeen minutes later I have my food. I could have gone home. But this chicken quesarito was really good.

I don’t understand.

What don’t you understand?