Dear Dr. Babooner,
Just yesterday I was summoned before a Congressional tribunal and humiliated when a powerful government employee called me a liar in front of a TV audience! And the only thing I did to deserve it was to sell weight loss products to people who didn’t have money to spare or the sense to resist.
I admit I peddled products that “didn’t have the scientific muster to present as fact”, but no one seemed to be impressed with my concession on this point. Scientific muster is overrated anyway. Just pass the Dijon!
Seriously, so much of success is about the condiments and toppings anyway! Something perfectly ordinary can become a sensation if you smother it in special sauce and put a cherry on top. Don’t believe me? Lady Gaga!
Anyway, the real product is potential … the remote possibility that something good could happen – that a little green bean might do what years of dieting and exercise have failed to accomplish.
The scientific term I use to describe this effect is “a miracle”, but I was taken to task for that, too.
This, in spite of the fact that so many others have become rich by marketing angel dust and fairy powder. What’s so wrong with selling hope? What am I supposed to do, GIVE it to them?
Dr. Babooner, we’re constantly hearing that we should fight for our ideas, no matter how outlandish. “Never give up!” “Believe!” “Follow your dreams!” Well, my dream was to become a tycoon by using smooth talk to flood the space between science and wishes.
Now, apparently, the big fat government is going to squash my beautiful tomorrow. Some say my credibility is ruined, but I think I can get it back with one milligram of strained kidney bean extract and a spoonful of nut butter twice a day!
So many Americans are suffering from the same malady – from bankers to bank robbers they’ve been publicly scolded and they feel permanently shamed. And I admit that after being bullied by the U.S. Congress, even I’m feeling a bit gun shy. Should I share this miracle reputation cure with them, or keep it under my hat?
Chastened But Still Charming
I told CBSC he might as well double down and continue with his unsupported claims. Expanding your bogus product line is the right thing to do now, because being called a liar in front of Congress is not as damaging as one might think. Given the setting, some will simply not believe the allegations against you. Others will assume you are simply a minor league exaggerator being disciplined by fabrication experts for their own amusement. In either case, let the buyer beware!
But that’s just one opinion. What do YOU think, Dr. Babooner?