Tag Archives: twinkies

The Twinkie Conundrum

Just when you thought you had adjusted to life without Twinkies, they’re back!

ENTERTAINMENT FOOD FUN JUNK SWEET CYLINDRICAL ELONGATED BAKED GOOD KIDS

And what’s more, they no longer come with the simple sugar = pleasure / fat = punishment choice you had to make in the old days. Now each Twinkies-related decision will be a statement revealing your personal theory about management, bankruptcy, and the role of organized labor in today’s economy.

Hostess went out of business after a labor dispute with the people who made the snack cakes. It was a management decision to scuttle the company rather than give in to what corporate leaders saw as unreasonable demands by an organized workforce.

This brought out harsh criticism from union-bashers. One tweeting critic decried the fact that bakery workers who had been making the Twinkies had pensions. How sweet would a lavish retirement be, knowing you got there by pushing creme filling into spongy cake for 45 years?

But never fear that buying your next Twink will cushion the twilight years of an undeserving wastrel. After going through bankruptcy, the Hostess brands were sold to a new owner, and presto! The new company has no labor union to deal with and Twinkies are already tantalizing the snack-loving shoppers at Wal-Mart.

What will come of this? The whole snack cake ethos was about happiness – thus goofy names like Ho-Ho’s and Ding Dongs. Will you now have to cross a picket line to buy a Zinger?

And union members aren’t the only ones who are bound to be sore. What about the hoarders who spent recklessly to stockpile huge backlogs in advance of the Twinkie apocalypse? Is there still a chance for their dream of using packaged desserts as currency, or have they been viciously undercut? Or will it turn out that their Strategic Snack Cake Reserves will prove to be our only source of genuine, un-tarnished Twinkies, now and forever?

I’m afraid all the potent political and economic issues swirling around the new Twinkies will make it impossible for me to eat one without getting a stomachache. Unlike the old days, when I didn’t get a stomachache until I opened the fifth package.

What food are you unable to eat?