The Baboon Congress

Under the Influence

94 Comments

Happy Super Bowl, I mean Big Game weekend. Today’s guest blog comes courtesy of the Goatstess with the Mostess, Barb In Blackhoof.

We sometimes watch TV (the few channels we can get without cable out here in the boondocks) – news, a few crime shows. Steve mutes the commercials, but I like to watch them and often giggle.

Love the mouse at the dinner table who –when the housewife says, “You really disgust me” – responds, “I understand what you’re saying – BUT I DON’T RESPECT IT.”

I like the cute baby giving investment advice.

And the Clydesdales are always great (“that referee is a jackass” “no, I believe he’s a zebra.”)

One of the most famous series of TV ads was for Utica Club Beer – running mostly on the East Coast from 1959 to 1964. I’ve read that they are the only commercials whose scheduled times could be found in TV Guide. If you want an example, here is Number 2. You’ll recognize the voice, I’m sure. I wonder if these cute ads sold much more beer.

This brings me to tomorrow and the Super Bowl. One reads about the cost of a 30 second ad during the game. This doesn’t even count the (probably) millions of dollars that went to some ad agency to develop the piece or the production cost.

I wonder – does the expense of a Super Bowl commercial justify the result?

If you ask me what or whom any commercial (even the ones I enjoy) was advertising, I can’t tell you. The mouse and the cute baby? – I have no idea what products their ads are pushing. When I do know the company (Clydesdales are Budweiser), my choices are not influenced – e.g. I’m not going to switch from Summit EPA (for which I’ve never seen an ad). I enjoy the commercial as entertainment but the message is lost on me.

Of course I realize that I am not the twenty-something target audience for most of those ads. But you – young, attractive, brand-conscious with cash to burn – changing your behavior must be the reason so much money is spent on these commercials.

Can you remember when a TV commercial that caused you to buy something?

94 thoughts on “Under the Influence”

  1. i just finished reading yesterday’s late comments. deep and beautiful things said about parents, life’s travails, and how we manage. my Mom died Jan 13 after almost 10 years of lost independence and me running her life (something she hated). but as someone said yesterday – celebrate life.
    i was writing this right after Mom died. she was THE MOST brand conscious person i’ve ever known. a child of the depression. would NOT buy celery unless it was Dole. hated Fords, loved Mercuries (we told her they were the same – “they are not!!”) only wanted Flexsteel sofas. SAS shoes. Bendover slacks. this was a constant source of curiosity and amusement for us.
    let’s play today and be resilient.

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  2. Morning all. OT already — if you have a chance, catch all of last night’s comments. Very nice.

    I’m sure as the day goes on and I see what other folks have posted, it will probably get me moving. Right off the top of my head I can’t think of any ads that have convinced me to go out and buy something, although I’m sure there may be a few. Mostly I can think of ads that have made me think “Never”. The current Truvia ads are in this category…. so annoying.

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    1. And the obnoxious “ice cream and cake, ice cream and cake” Baskin Robbins ads. Can’t bring myself to go inside one of their stores anymore!

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      1. And any ad that makes some everyday chore look like this horrendous ordeal – like some pasta cooker ad, which makes it seem like cooking pasta is akin to Dante’s sixth circle of hell.

        My, my, have we hit a hot button or what? I’ve said to the teenager many times in her life “if it’s in a tv ad, it’s a lie.”

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      2. i agree, VS – just my opinion, but i think advertising doesn’t just offer something to meet a need – i think it often tries to create a need – like that pasta cooker. why not a pot and a colander? do we NEED one more thing (like the “handy measurer”) to pack away in the cubbard?
        are there any commercials that you enjoy? (but still don’t buy the product, of course)

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      3. Actually I know that I say “that’s funny, or that’s cute” occasionally, although I’m with Steve… whoever invented the Mute button should be canonized.

        I do remember a Coke commercial from the mid-eighties, where three “good ole boys” are sitting on the dusty front porch, cowboy boots, feet up. A young woman roars up in a red convertible, gets out of the car, pulls out a huge armload of men’s clothing and proceeds to dump it at the feet of one of the young men. As she gets back in the car and drives off, she takes a big drink from her Coke can. It struck a nerve for me (relationship woes at the time) and I remember it fondly.

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  3. remember the schells beer ads on the radio from the 70’s, the beer was horrible but the guy on the commercials was great.
    when i was a kid my brother wanted a kotex because the ads said you could go swimming, play tennis, riding on horseback and do anything you wanted if you only had a kotex.
    saturday night lives bass o matic (ah thats real bass) was a favorite
    there was a chung king commercial i only saw once with my dad and brother when i was about 10 that was the only commercial i can ever remember all of us looking at each other and saying did we just se that. and breaking into laughter. something about a the chung king dragon bursting into the room and promioting chinese food for you and your family but way off balance so it was a riot.
    good weekend all. i will check back

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    2. this is great Tim, and an example of the really racist mores of the time. Jess White towering over all those Asians (all lumped together as Chinese) – like any self respecting person of Chinese heritage would eat Jeno Paulucci’s “chow mein”

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    4. That’s a funny little brother you had, Tim. Reminds me of the time I snatched a sanitary belt out of my mom’s dresser drawer and wore it around my neck. I was probably 4. We were having noon dinner, and the hired man chuckled to himself throughout the whole meal and no one could figure out why until I announced, “You see I’m wearing my pretty necklace today.” My sister gasped, “Mom! that’s your …” and stopped mid sentence because she wasn’t sure what it was called. My brother grabbed it and made it snap hard against my skin. I ran bawling to my room and stayed there until dinner was over, continuing to cry over the unjust treatment I’d received. Yeah – that may well have been my mom’s most embarrassing moment. Not mine – I didn’t know what the hell it was.

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      1. Why did they make those things, anyway? I think they lasted until the 70’s when women finally broke into management at Kimberly-Clark and informed them that most women safety-pinned the pads to their underwear instead of wearing those ridiculous belts.

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  5. About the only time we tune in to network tv and see ads are when there is a major sporting event. Most of those seem to be for things we are not in the market for, industrial beer, Coke, insurance, a new vehicle, on-line investment advice-so we are, I think, immune to their lure.

    We do enjoy them and yes,the imagination and production values that go in to some of them is pretty amazing, especially when you realize (after a while) just how boring some of the things they are selling actually are.

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  6. Hiya, baboons! Loved that Utica ad, Barb. You know, if they ran that thing now–with that washed out look and the primitive visual effects–it would be the most memorable ad of the Super Bowl broadcast. People would talk about it endlessly. Isn’t that a crazy idea?

    My favorite ads (in memory, at least) are the old Hamm’s beer ads with that bear trying to keep on top of the spinning log. That bear was great. The beer was thin and p*ssy, not fit to drink.

    I can think of one ad that influenced me positively, an ad about six years ago for Listerine. It showed someone coming home from shopping and they had a Listerine bottle. The family in the living room instantly disappeared in terror (someone hid in the chandelier) because they were so afraid of the astringent, chemical taste of that product. And the idea was that there was a whole new kind of Listerine that didn’t taste like an industrial chemical.

    Some ads have bugged me so much I vowed to never buy that product. Circuit City comes to mind.

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      1. All I can remember is “the land of sky blue waters” which I think in some ways sold me on the superiority of Minnesota to Iowa.

        I also remember (and if I am lucky, can still sometimes see in old cafes that have not changed their decor) those Hamms signs with the cerulean blue animated water behind that bear. Loved that bear.

        Beer never entered our house, so all that fine art went for nothing.

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      2. Around the turn of the century some American classical composers were frantic to find authentic American folk music on which to base classical compositions (as was happening in Europe). A guy named Charles Wakefield Cadman decided that Indian music was our folk music. He tried his best to write classical compositions based on Indian music, but it was a little like trying to graft a toad to a sparrow. The only music that lasted from that effort was a song called “From the Land of Sky Blue Waters,” played over a thumping tomtom beat. That’s the song I cheerfully predict you’ll be hearing the rest of today!

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      4. Then there is the Oscar Meyer Wiener song which is just as bad, I think. I shouldn’t have even mention it because some you might become “infected” with it.

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  7. Good morning to all,

    I also wonder, like Barb, how so much money can be spent on some ads when I don’t she how they could increase sales. I almost have to laugh when I am in a movie theatre and the ad company is telling us, the only people in the theatre, that their ads are very effective at reaching large numbers of people.

    There are some very strange ads that I think are supose to be jokes that will get our attention, but I don’t even understand the joke. The ad people seem to be getting desperate. I agree that some ads are very entertaining. I remember seeing a series of very clever Japanese ads that were shown in the US as entertainment.

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  8. Greetings! One of my first secretarial jobs out of school was at an advertising agency. A really fun place to work. I also worked in Marketing/Promotion at Pillsbury and we all like to think we’re immune to advertising — but we’re not entirely so. I’m no expert, but they use subtle, well-researched psychological devices to help you identify with the product *brand image* at a deeper level. The best advertising is the type that you don’t know is working on you. It’s actually kind of scary. But I could be wrong.

    My favorite ads from many years ago were the Super Bowl ads for Budweiser with the frogs. The first time that ad aired, when I realized they were croaking “Bud – weis – er” I fell out of my chair laughing. The whole series of those ads with the lizards, etc., was just so clever and hysterical. Never heard of the Utica beer ads, but that is a cute one, Barb.

    Another one that strikes me as masterful are the “Got Milk” ads from the Dairy Council. I don’t agree with them, but those two words have turned into a powerful force on their own and are borrowed heavily. That’s where you see the power of advertising turning into a cultural catch phrase.

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    1. like, “where’s the beef?”
      so Joann – how does that deep imbedding of the brand (even subconcious) sell their product? they haven’t convinced you to buy milk or Budweiser beer. or go to Wendy’s. or buy Alkaseltzer “i can’t believe i ate the whole thing” or (i don’t know the product) “that’s-a spicy meatball!”

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      1. Same here, Barb — I haven’t bought any of those products either and I don’t really know what they do or how they do it — but I’m aware that they use such techniques. We’re not their ‘target audience’ and I guess we’re just smarter than the average baboon.

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      2. I just thought of “Star Wars” and the Jedi Mind Trick — “these aren’t the droids you’re looking for” {visualize Obiwan waving his hand}. Obiwan said the Jedi Mind Trick only works on weak-minded people. Maybe the same is true of advertising. We’re a pretty independent-minded congress of baboons who may not fall prey to their usual tricks. Just a thought …

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    2. When I worked for a consulting company that put together the intranet sites for the field sales folks at Pillsbury, it was always dangerous to get either a Haagen-Dazs or Cinnamon Rolls deck to work on…just looking at the marketing speak and product shots made you crave ice cream and baked goods. Oh so dangerous…

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  10. One of our Super Bowl parlor games is to guess what the spot is advertising. It’s amazing how far into the 30-60 seconds they go without revealing the sponsor. IT’s funny that all the creative people use the same approach. We do need to be careful so we don’t fall for the goat-themed ads!

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    1. can’t remember now, think it’s Aflack, has a goat that’s eating paper and i always poo-poohed it. it’s a myth that they’ll eat tin cans, etc. well, last week T ate two baggies – gulped them down before i could reclaim them. maybe should have called Aflack and made some money!

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    1. yes, and i can’t for the life of me say what company that is. but i know “i wish i were an Oscar Mayer Wiener” – pretty hard to ignore that. of course, i can ignore the wieners 🙂
      very few tofu dogs advertised on tv, huh VS?

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  14. I analyze the underlying values, logic, and culture of TV ADS. The norms of TV ads say a great deal about what we want and wish and not very little much about the way things are. Families have a suburban house, two kids, two cars with the boy older than the girl, a dog, a cat, a big front window with panes in it, no divorce, no financial problems, etc.
    And why do people in movies have aprtments they could nbot possibly afford and why do people always leave doors open in movies–what’s the visu

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  15. I analyze the underlying values, logic, and culture of TV ADS. The norms of TV ads say a great deal about what we want and wish and not very little much about the way things are. Families have a suburban house, two cars, two kids with the boy older than the girl, a dog, a cat, a big front window with panes in it, no divorce, no financial problems, etc.
    And why do people in movies have apartments they could not possibly afford and why do people always leave doors open in movies–what’s the visual message of leaving open a car door or hours door? Gene Siskel used to rail on that one too.

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  16. I went to see “Grumpy Old Men” partly because I’d read it was a real Minnesota film, shot in MN and by folks who knew our subculture. Right at the start of the film Jack Lemmon is trying to duck an IRS guy. Lemmon goes out an upstairs window to get away and then . . . just leaves the window open! I swear, every Minnesotan in the movie audience with me let out a groan. You don’t DO that in winter here!

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  17. As what the marketing people would have called a “tween,” I remember feeling a strong need for Love’s Baby Soft perfume (though I hated the smell of baby powder, so I bought their lemon perfume instead so I could still have the Love’s-shaped bottle) and also “Sun In” hair highlighter (which I didn’t buy after a friend tried it and it didn’t work as advertised).

    This is one of my favorite humorous ones (mostly because I’m pretty sure a lot of my last three jobs, and a certain amount of theater, has involved cat herding):

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      1. The other thing I think the ad is a “miss” on is that unless you know what EDS does or have used their services, you’d be none-the-wiser on what the company is or why you may want to make use of them.

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    2. Thanks for posting this, Anna. It’s very funny – but I agree with the assessment that it doesn’t tell me much about EDS. I guess I’ll never be an ad-person!

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  18. I loved the Apple commercials of 2-3 years ago, the Apple and the Windows guys talking. The whole low-tech advertising approach to high-tech products was inventive. What made me think of this was that my son just showed me a Steve Wozniak metal business card, which he Wozniak gave to my daughter-in-law because he comes into the store here where she works.

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      3. It was the non-tech approach to high-tech that was so inventive, and then everybody copied it. But since I think Apple is about three light years ahead of Mr. Smug-I won’t-fix-anything-here-in-Redmond-WA, I liked the smug. Until Gates-Mouth fixs Word, I abhor the man. Don’t leave software out there for 15 years with the same glitches in it just because you own the market. That’s smug to me. My rant for Feb.
        Our son drove us along the Skyline Parkway, which runs the ridge of mountains between the Bay and the Ocean from San Jose up towards San Francisco. Not for the faint of hear, but WOW.

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  20. When I was in high school I read an autobiography of this advertising executive in the 1960’s named George Lois. The book was called “George, be Careful” or something like that. I think that they based Mad Men loosely on his life story. The book conveys some of the manic excitement of the advertising world at that time. His agency popularized Xerox and Volkswagen, to name a few.

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      1. In the book he talks about how hard it was to change the image of the Volkswagen as a Nazi vehicle, and also how they debated using the name Xerox, since people wouldn’t know how to pronounce it and, in his words, think it was a Japanese laxative.

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  21. I’m not swayed much by advertising at the sage age I am now, but I certainly was when I was in my 20’s and 30’s. Brand names were SO MUCH BETTER! How silly. That said, I still think Heinz is the best tasting ketchup and Kraft marshmallows taste better than generic.

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      1. I hate to admit I’m in the Heinz camp as well, after trying several different brands. HOWEVER, the green ketchup just didn’t do it. I had a friend who worked for Heinz and before it was available here, she sent me a bottle of the green go and copies of the studies that showed in blind taste tests, adults could not tell the difference between the red and the green. But I don’t care… the green just didn’t taste right!

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  22. Afternoon gang–

    I will add to the comments about the end of yesterday’s blog… good stuff. This certainly is a quality group of friends to hang out with. Thanks everyone.

    As for commercials, I’m sure I have been influenced; Nike for example– (Had to have the white w/ the red swoosh when I was in HS) but I’m probably put off by more ads; the Burger King Giant Headed freaky thing was just scary… there are several commercials that I will simply turn off rather than watch again. Guess that’s why I prefer TV and radio without commercials…
    It’s interesting the multiple comments about beer commercials that we remember. Why is that do you suppose? I certainly remember the Budweiser Bikini girls… didn’t drink the beer but had the poster… And their talking frogs. Are Beer advertisers more creative?? Or desperate?

    Enjoy the gam– Commercials!

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  23. hope folks check in tomorrow (or monday) to assess the ads.
    i’ve been looking at wood stoves (because i have not been warm since November) – i never see ads for them, so can only go by what looks good to me, which is probably not a good way to go…..
    thanks to you all for participating today.
    Dale, we’re thinking about you and your family.

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  24. Like Anna, I can remember being tempted by ads for hair care products and cologne when I was a teenager. I wanted the kind of tanning lotion that smelled like coconuts. I can’t remember what the brand name was anymore! It’s been a long time since I’ve been tempted to buy something because of an ad. Now, when I see an ad for something like housecleaning products, I think about an alternative that costs far less and produces less waste, e.g.: vinegar instead of window cleaner or baking soda for scouring powder or hydrogen peroxide instead of tooth whitening products.

    I do enjoy the gecko in the insurance ads but I couldn’t tell you what kind of insurance he promotes!

    I read all of yesterday’s later posts and agree that it was a very good day for Baboons. You’re all a great bunch: sensitive, honest and kind. Thanks for sharing about your mom, Anna, and thanks for sharing about your recent trials, Joanne. You moved me to tears.

    OT: I’m going to see Papa John Kolstad at the Bothy Folk Club in Mankato tonight! 🙂

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  25. I remember in 1970 learning the words to that song “I’d like to teach the world to sing in perfect harmony” — without the Coke words — and teaching it to the kindergarteners. Didn’t occur to me that I was helping Coke sell products since everyone who heard it knew where it came from.

    Did anyone else have a course in freshman year college “Propaganda Analysis? First time it occurred to me to really question the truth of TV ads.

    OT – Husband is doing much better today, I think we’ve turned a little corner. Incisions are looking better, and he got himself from standing into bed. He’s dropped some of the meds, and is actually feeling like doing something like reading, writing, even a little emailing.

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    2. I was impressed that he was upright in any form when we dropped by – not bad for a guy who had his chest cracked open only a few short days ago. Hope the recovery is quick and the two of you are playing ping-pong soon!

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  26. MiG — I had a good time this morning at the bakery. Next month, no gymnastics, so I hope to sit a spell and enjoy the music and the ambience!

    And on a personal note… only one more meet left this season. Woo hoo!

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  27. When I have the TV on, I’m usually not really watching it – I’m doing something else at the same time. You can usually follow most TV shows without actually having your eyes fixed on the screen. I’m sometimes surprised at how many ads there are on TV with no spoken audio, just music. I hear thirty seconds of music and think, I’ve heard this music a number of times before, wonder what they’re advertising? But mostly I’m not curious enough to look up and find out.

    I used to like the old Dr. Pepper commercials they had in the 70’s, and I do like Dr. Pepper, but I’m equally happy with Mr. Pibb or some other cheap knock-off if there’s one available. As for beer, I like Leinie’s Creamy Dark. I don’t have a lot of brand loyalty, except for Starbucks coffee, which I’ve written about before, and Apple computers, which are just hands-down better than anything else on the market. Even if you use a different kind of computer, Apple deserves credit for raising the bar for all other computer-related companies – Microsoft would never have developed Windows if it weren’t for Apple, and we’d all still be suffering with user-unfriendly tortured MS-DOS-based interfaces. /C and /I and [[drive:][path]filename[ …]]…

    I developed the loyalty to Apple products in the mid-80’s, and don’t recall seeing any advertising for them prior to that. I don’t think Apple really had to advertise then, unless they were advertising in the sort of trade publications that I never saw. I don’t remember seeing ads for Starbucks or Leinie’s either.

    I recall having a certain affection for Volkswagen ads over the years, but have never owned a VW.

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    1. When the “new” Beetles came out there was a great piece on their website showing how spacious the inside was with a variety of different items including: pink flamingos (trunk space), stack of CDs (interior height), ping-pong balls (filled the whole thing and came bouncing out) and a few others. I can attest that the interior does hold a whole lot more than one might expect – though I have yet had a need to carry more than one pink flamingo at a time.

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  28. LIFE cereal, ‘Let’s get Mikey! He won’t eat it, he hates everything. He likes it! Hey Mikey!”

    …I never had Life cereal either….

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  29. also OT: We just ate some (turkey) delicious ham and bean florentine soup brought to us by Anna (and I got to meet Darling Daughter) a few hours ago. She promised to send recipe, and Anna – I hope you’ll post it here for the Kitchen Congress…

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    1. This is a recipe that I got from the Lynne Rosetto Kasper “Weeknight Kitchen” weekly email. I substitute turkey ham for the pancetta and am generous with the carrots and spinach. Since my husband can’t have onions, we skip that and it doesn’t change things too much, especially since I use chicken stock instead of broth. (I’m also lazy about the parsley and often skip it – laziness also means I often use packaged chicken stock…)

      For those who prefer meatless, this works nicely without the ham and using vegetable stock instead of the chicken broth.

      Florentine White Bean Soup
      Excerpted from Food Made Fast: Soup by Georgeanne Brennan (Oxmoor House, 2006).

      Serves 4

      2 tablespoons olive oil
      3 ounces pancetta or bacon, chopped
      1 small yellow onion, finely chopped
      2 carrots, finely chopped
      2 cloves garlic, minced
      1/2 teaspoon dried oregano
      1 tablespoon tomato paste
      4 cups chicken broth
      2 cans (14 1/2 ounces each) cannellini beans, drained and rinsed
      2 cups baby spinach, chopped
      Salt and freshly ground pepper
      2 tablespoons fresh flat-leaf (Italian) parsley, minced

      1. In a large saucepan over medium-low heat, warm the oil. When it is hot, add the pancetta and sauté until it browns slightly, about 5 minutes. Raise the heat to medium, add the onion and carrots, and sauté until the vegetables are soft, about 5 minutes. Add the garlic and oregano and cook, stirring occasionally, until fragrant, about 2 minutes.

      2. Stir in the tomato paste, mixing well. Add the broth and the beans. Raise the heat to medium-high and bring to a boil, then reduce the heat to medium. Add the spinach and cook until it is wilted and the flavors have blended, about 10 minutes. Season to taste with salt and pepper. Ladle the soup into bowls, sprinkle with the parsley, and serve.

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    1. Isn’t that the center founded by Paramahansa Yogananda? I believe he was one of the first yogis to bring yoga and meditation to the West. He wrote the wonderful and classic book “Autobiography of a Yogi.” Delightful, profound and highly spiritual book. Did you go inside?

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      1. Just cruised by and laughed at the oxymoron. My d-i-l works at an Apple Store about three blocks away in downtown Los Gatos, which is a bit twee but nice.

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  31. Rise and Shine Baboons:

    Hello all. We are getting ready to leave Gay Paree for several days in London before leaving home.

    Buying stuff due to commercials — I’m sure I was impressionable as a youngster. I always wanted the sugary breakfast cereals that my mom wisely refused to buy. Other than that, I subscribe to Sherilee’s attitude. If it is advertised on TV it must be a lie!

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  32. OT: I went to the Bothy Folk Club in ‘Kato last night. The advertised performer was Papa John Kolstad. He brought a band with him – The Brass Kings! 🙂

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    2. Whooee! Papa John was performing on the West Bank back when I was a mere child investigating the world of folk music and having my first cup of coffee. I would have thought he’d be Great Grampa John by now!

      I hope the concert was fun. The one I’d like to have seen is Dean McGraw and (?) Wise performing at Cedar. They have an exotic sound.

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    1. the last time i can remember being influenced by ads was the “i want my Maypo” commercials. i was probably 8 or 9. Mom finally gave in and got us some. yuck!! like Jacque says “lies.”
      i tried watching some of the pregame show, hoping to catch some clever commercials, but it was too painful. so i went out to play with the Girls a bit. (they are not big football fans either). hope all the wait is worth it.

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      1. I watched “The Blind Side” last night. That’s enough football to hold me for awhile. Without Sandra Bullock I might not have bothered. Good movie, though – glad I watched it.

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  35. Car commercials and movie trailers seem to be leading the pack… and what’s up with all the dumb movies anyway??
    There’s been a few fun commercials…

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  36. Chinatown, Fisherman’s Wharf, downtown, Golden Gate Park, and went to an antique fair at the abandoned Alameda airport where Mythbusters do things all the time.

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