One With The Universe

Today’s guest post comes from marketing expert and dealmaker Spin Williams, the man who runs The Meeting That Never Ends.

Hello Digital Content Consumers!

This is the morning after the greatest communal event of our age – That Big Game That I Cannot Name For Legal Reasons!

I love/hate it more than I can say.

I’m writing this message to you before the game happens because the outcome doesn’t really matter. There will be another game next year, just as big and gaudy as this one. T.B.G.T.I.C.N.F.L.R. is a totally meaningless and completely superficial event. It is important for the amount of attention it consumes and nothing more. And believe me, it consumes a lot of attention.

Human attention is the focus of my universe. It is all that matters. And it is all that anti-matters. Getting attention and keeping it – these are the only achievements that impress me. And T.B.G.T.I.C.N.F.L.R. is the biggest, baddest attention-sucking black hole on the scene. That’s why I love it! Nothing can match T.B.G.T.I.C.N.F.L.R. for sheer size and scope. At a time when entertainment bombards us from all directions, it is exceedingly rare that so many people look at any one thing at approximately the same time.

But what’s even better – those few who don’t consume T.B.G.T.I.C.N.F.L.R. must decide to avoid it on purpose. Their rejection may be on moral or aesthetic grounds, or simply because they find big men in tight pants repulsive, but they T.B.G.T.I.C.N.F.L.R. demands that they make a choice! That is one thing we all share, like breathing air, liking chocolate chip cookies, or having to excrete them later on. The necessity of facing up to T.B.G.T.I.C.N.F.L.R. creates common ground, and common ground unites humankind in a place where we can sell things to each other. What could be more thrilling? The only thing I can imagine that would qualify – having enough money to sell things on the common ground that is created by T.B.G.T.I.C.N.F.L.R.! That’s why I hate it!

At any rate, I will watch so that I can feel united with all the many human beings who give into T.B.G.T.I.C.N.F.L.R.’s strong gravitational pull. And I will belittle it at the same time, so I can also be connected with the rest of humanity.

Yes, I am truly one with the universe! Thanks, T.B.G.T.I.C.N.F.L.R.! And damn you!

Hmmm. I’m wondering if Spin had a little too much to drink at his T.B.G.T.I.C.N.F.L.R. Party. But I think I get his point. He’s saying a mammoth attention-getting machine is an irresistible object for someone who thinks about marketing 24/7 at the helm of The Meeting That Never Ends. And he’s also saying he doesn’t have a client with a big enough marketing budget to advertise on T.B.G.T.I.C.N.F.L.R.

What did you think (or not think) of the game?

104 thoughts on “One With The Universe”

  1. Good morning to all. I was a football fan for many years. I’m not one now. Enough said. Any way I was occupied yesterday by preparing to have a colonoscopy today. That kept my mind off the big game and I didn’t fall back into my old habit of being fasinated with football. I spent the time fasting and drinking over a gallon of a preperation that helped clear out my system. Enough said about that as well.

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  2. I woke at 6:30 a.m. in order to meet a friend at a sports bar in Beijing for kickoff. I did it strictly to get a taste of home. I played sports as a teen and still enjoy the competition. But I can only tolerate raging, 50-something meatheads cheering the athletic accomplishments of men half their age for so long. Sports seems increasingly inconsequential as I age. Sometimes I feel like it’s a shame newspapers devote so much space to game stories and athletic feats but ignore young men and women who are making arguably more important contributions to society in art, science and other fields.

    Jimmy

    http://www.slightlyreworded.wordpress.com

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    1. Somehow, the notion of a sports bar in Beijing, let alone one that is showing T.B.G.T.I.C.N.F.L.R., blows my mind. Do they have Chinese commentators as well? The notion strikes me a comical. What’s next?

      Apparently the commercials are broadcast everywhere. I noticed that a 16 year old cousin of mine in Denmark commented on them on Facebook.

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      1. CCTV, China’s version of CNN, broadcasted the game live on their sports channel, with Chinese commentators. The pub I was at showed the game via an internet feed, so the broadcast I watched was in English.

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    2. Jimmy, I am more or less in agreement with you. I still devote a lot of time to following baseball and basketball which I claim are better than football. That probably isn’t true.

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      1. slightlyreworded, you may want to consider taking on a position as my Department of Common Sense Ambassador to China… you seem perfect for the job! I share your lack of tolerance for “raging, 50-something meatheads cheering the athletic accomplishments of men half their age”. If we would redirect a fraction of the time, energy & resources poured into the big game into something that mattered… now THAT would be something to throw a big party for!

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    3. by the way jimmy i do enjoy your blog writings very muc. keep sticking your head in, the most recent entries on the wall and hair are excellent.

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  3. The STRIB summed it up for me “Babies, celebrities, sex don’t offer much new in Super Bowl ads.” Still, Spin is right I did watch. It is part of my attempt to remain part of the popular culture.

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  4. Rise and Shine Baboons!

    My short attention span served me well once again. I watched the initial kickoff, made a pot of soup, turned the mute button on, ate supper, watched 60 Minutes (about remarkable women) with the sound back on, then watched the last 15 minutes–good ending. Spin, BethAnn, Jim, and the rest of you have it right–not much new here. However, I do enjoy seeing the Pats lose.

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    1. they made comment yesterday that the pats are the most reviled team in pro football today. i dont think they come close to the yankees but there is equity in football that makes hatred more what pampas asses you are as opposed to what opulent pigs you are as they do in baseball.

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  5. You nailed it when you said that some people find big men in tight pants repulsive, Dale. I’ve always found plenty to do while others are devouring pizza, chicken drummies, popcorn and beer and screaming at their TV sets.

    I was outside. It was chilly and gray, but quiet.The hiking has been good but slippery this year. The parks are empty. Trees are gray-brown against the gray-brown ground and the steel-gray sky. Patches of old snow encrust the north slopes of hills, where wild ginger and hepatica will be found in just a couple of months. Owls are almost done mating and they’re starting to nest. Eagles are returning to their nests. Hawks are active. Crows have important, loud meetings.

    Nice quiet day, fresh air, exercise and a bowl of soup waiting at home…

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    1. Nice! Love the idea of “important, loud meetings” of crows. There’s a murder of them on our street, and they sure know how to cause a ruckus when a couple of cats get into a spat.

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    2. The crows are also having important meetings here in Clarks Grove. I group of them seems to have decided to hang out here this winter.

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    3. Rochester is having much discussion — and spending many dollars– trying to rid the town of crows. Thousands of them hang out downtown (meaning “around Mayo Clinic”) and poop on, well, everything. So it’s messy and unappealing to visitors and natives alike. And you don’t want to be parking under them…
      It is a serious problem. The town wins some battles… the crows are winning the war…

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      1. the crows are there because there is a food supply, i’m guessing. my theory is that fast food places and eating on the go give the crows plenty of places to dine out. i like the corvids. very intelligent birds – and they will survive because they can adapt. now, Rock Doves (pigeons) are another thing.

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      2. The geese in Rochester have mostly moved on. The power plant stopped dumping warm water in Silver Lake and now it freezes over in the winter so that made it less appealing to many geese. Then the shores of Silver Lake were planted to wild grass’s and fenced for a few years until that got established, so it was less hospitable for geese. So now there’s geese around in the hundreds I guess… just not the thousands there used to be.

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    4. There’s been much discussion from my friends in the Cities about the presence of thousands of crows hanging about all winter… wonder if it’s this crazy weather. I also spotted geese heading north en masse a week ago. Are they returning so soon? Or did the never leave?

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      1. the crows were hanging out by the thousands last year, too, in minneapolis, and that was quite a wintery winter, not warm like this year.

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      2. There have been geese and ducks here in Waterville all winter. They stay wherever there is open water and enough to eat.

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  6. i was in the kitchen for the first half doing something witht he giant batch of tomato sauce i whipped up then reheated a cheese fondue uncorked a bottle of wine and sat down to enjoy the game at a slow easy pace. i have a big screen tv in the basement i never use but i cranked it up for the occassion and went down to enjoy the halftime extraaganza in high def. maybe that wasnt such a good idea. a 54 year old madonna in high def was more than i bargained for. my wife looked for comments on her facebook acct and there was nothing. i thought to look at my twitter account where i follow borowitz steve martin mo rocca and others and i was a riot. one liners coming every 3 seconds and funny could be. they talk about how good it is for stuff while it is going on and i found out what hey mean. twitter is the way to do tbgticnflr. hey spin there is a marketing opportunity there.

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    1. Madonna comments where i was were “she’s had some major work done.” I thought she looked pretty good, but it wasn’t a huge screen, and I’m looking at it from 64. 🙂

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      1. I’ve had “major work done” over the years (running, weightlifting, aerobics classes)… so how come I can’t seem to age as well as Madonna?? Maybe I’ve been barking up the wrong tree! Seems funny that we consider plastic surgery “work”.

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    1. may be time for that dragon speech recognition thing. i found a pat conroy blog he had begun and it said he cant type because of a condition like yours. shame to let the brain be silenced by an adversary that can be sidestepped

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  7. I have not watched football with any regularity since quitting the marching band in high school. Men in tight pants running into each other is not my idea of entertainment. A couple of times I have attempted to watch “the big game” but cannot get excited by it. Made Valentine cards and watched “Mulan” (animated men and one feisty woman fighting in China) with Daughter in front of a fire – no commercials, no high-def Madonna. I’m good with that.

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    1. I’m not a Madonna fan either, but you do have to give her credit for the show she was part of. The backup dancers around her were pretty amazing. And she had a guy doing “Slacklining”; dancing on a 3″ wide strap about 3′ above the stage. *Very* cool. Check it out on Google or You Tube. (I’m having computer issues today so I can’t post any links). Seriously, find something cool to post.

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      1. I know some folks from my Renaissance Festival days who have done slacklining – requires a lot more balance and way more physical skills than I’ll ever have. Will have to look for that on YouTube (high-def Madonna or no).

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  8. First, why can’t Spin say Superbowl?

    At this point it seems that half the watchers (I’m in that half) are there to see the comercials. Where I was sitting I couldn’t see them, so for many reasons I left after Madonna. Went home and organized photos, which is interesting after 3 glasses of wine.

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    1. “Super Bowl” is a trademarked phrase – using it without permission (especially anything that could be construed as “commercial use”) could get you in serious trouble with the NFL. They are rabidly protective of their trademarked name. The NCAA is the same with the name of their basketball tournaments.

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  9. Greetings! I usually enjoy watching the Super Bowl for sentimental reasons as a throwback to my childhood of watching the Packers — but we missed it this year. We have spent the last week doing the move from hell. From a 2000 sq ft, 4-bedroom rental home to a small 2-bedroom apt with just us, a car and a short bed truck from father-in-law. Excruciatingly slow, painful and draining. — but it’s done and house is cleaned to property manager’s specs. Now we have to dig out of all the boxes stacked in apt and in storage area.

    I missed you all last week — didn’t have time or internet, but we’re here now. I wish I could have watched Super Bowl — it is a sort of unifying experience, even if it is overdone, over-hyped and just generally excessive.

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    1. Glad you are tucked into the new place – hard to move no matter what, probably that much harder when you don’t have much time to plan and you are moving to a smaller space. Find the bathtub between the boxes and take a long hot soak as soon as you can.

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    2. Moving is overwhelming, I know. Hope you can settle in for a long uneventful while. My father used to say, “Old Chinese proverb: May you have an uneventful year”. I don’t think I fully appreciated that sentiment at the time. A year without major upheavals, transitions sounds blissful.

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    3. Thank you all for your kind thoughts and sentiments. A long hot bath sounds excellent — I just don’t think they make tubs like they used to though — modern ones seem short and thin without much room to lay and soak. As odd as it may seem, we hope and plan this will only be for 6 months. Once we get jobs and finances in order, we can move to something a bit bigger. Although I must say, it is an adventure in seeing how little you really need to get by.

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      1. More power to you all. You could probably write a book on moving, and how to get by on less. Make that an e-book (see January 30 blog), maybe you’ll get rich.

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  10. I had originally planned to watch the Puppy Bowl with friends, but I was headachey and tired so we cancelled. Instead, the highlight of my TV watching yesterday was four back-to-back episodes of my favorite show, “The Big Bang Theory.” Didn’t even notice the ball score on the nightly news; chalk up one to Crow Girl’s avoidance techniques! Some other friends had a better time: they went to the afternoon performance of “Werther” at the Ordway (followed by dinner at Sakura). Apparently Werther took a VERY long time to die, but they liked the music and the voices.

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      1. Puppy Bowl is an annual Superbowl alternative on Animal Planet: a bunch of puppies are put in a pen that looks like a football stadium and filmed while playing, napping, etc. (apparently they edit out certain other functions) . There’s a Kitten Half-Time, and this year there was supposed to be young piglets as well.

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    1. I saw “Werther” on Thursday night – it was lovely. Werther does take about 10 minutes to die, but he dies so prettily it really doesn’t matter…

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  11. We have sun shining. Nice. Some snow would do the ground some good. What’s the topic? Oh, yah, the Super Bowl. Never watch it. Never. Not in 30 years.

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    1. Impressive, Clyde… you must be part of a very elite club, as you are likely the first I’ve met who has NEVER watched a game! Keep up the good fight. 🙂

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  12. Just checking in to say hi and send good wishes your ways. we watched the big game – Steve says the Pats’ coach is “unsportsman-like” (is that hyphenated, Clyde??? so he was happy the Giants won. wasn’t impressed with the commercials either.
    our doctor always advises me on things other than health – i like him a lot. he told me to get Steve a big-screen tv so that “when he turns it on the farmers go out to plow the fields because they think it is sunrise.” is your big-screen that large, tim??

    we purposely tuned away from the halftime show. Jim iCG – do you think Spin could get the Orange Mighty scheduled for halftime???
    happy day to all
    mostly lurking lately but reading every day.

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    1. Barb, I think the Orange Mighty Trio would be able to come up with some good music for the Super Bowl half time show and the wife of one of the members of OMT is a dancer and has put on a show where her dance troup preformed with the trio. I think it would be better than that show with Madonna.

      The Trio has a show coming up at Studio Z on Mach 24th in St Paul. It is a two trio show. They have invited another trio that also plays jazzy string music and has classical training, Project Trio. Dale interviewed Project Trio on the morning show. They are an outstanding group and will make a good pairing with OMT.

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  13. My feeling is the Super Bowl has ensconced itself into American tradition, almost like a holiday. Most people have settled into some sort of routine on Super Bowl Sunday, whether that means gathering with friends or family for a S.B. party or assidously avoiding the game by doing anything else but watch it. It affects us all, either directly or indirectly, because even if you don’t want anything to do with the game, many of us have to endure the Monday morning quarterbacks chatting about the game around the ol’ office water cooler.

    I gave up watching the Vikings several years ago (until the get to the Super Bowl), and like many here, I feel that football gets less interesting as I get older, as do other team sports. Football especially seems to be a game designed to maximize a viewer’s exposure to advertising. Basketball has reached that level for me, also. I think the Super Bowl has reached a level where perhaps more people watch to see the expensive, provocative (at times), overproduced, outrageous (at tiems), funny (less often than I hoped) commercials.

    I will say that the teams have acclimated to the S.B. hype fairly well over the past ten years or so, so we tend to have competitive, relatively well-played games that are actually mildly entertaining because one team doesn’t get that “deer-in-the headlights” look and loses the game before the first half is over.

    All that said, the Super Bowl is a default activity for me. I can take it or leave it. But if the Vikings ever get there again, I will be watching as a loyal fan because one can’t deny his childhood. I was an athlete and sports fan of Minnesota teams, and will never entirely cease being a fan. GO Twins!

    Chris

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      1. It would be nice, Tim. I prefer to think of last season as an aberration. As long as Gardy is the manager and he gets support from the front office, I’ll never give up on the Twins. Either way, I can’t imagine ever getting tired of watching baseball played at the highest level.

        Chris

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  14. I’m not a football fan and the only time I’ve watched the super bowl in recent memory is to humor an extroverted acquaintance of mine who wants some company besides her dogs for the big game (I always have to ask her, “who’s playing?”) Baseball is another story – I love baseball.

    Anyway, last night i had a “phone date” with my oldest friend who lives in Vermont and whom i do not see very often – so we chat on the phone every other Sunday evening. Then after that I ate some popcorn and watched Downton Abbey. So I really have no opinion on last night’s game except I didn’t find the idea of it interesting enough to watch. But it’s fine with me if other people like to watch it.

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      1. I kinda hope not. It seems hard on him to be so burned that no one recognizes him (unless he is pretending to be the real Patrick after all). But I’m always rooting for the underdog.

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    1. I’m with you, Edith. For myself, I moved to the US at 18 and never learned the rules of the game or cared to. In 43 years of marriage we’ve never watched a single game or arranged our lives around sports of any kind. I suppose there’s a wee element of aversion there, but mostly boredom and indifference. We walked along the River yesterday–Spring is in the air!–made chicken cacciatore and popovers, watched Downton Abbey and a couple of Cheers reruns, and I knitted on my daughter’s birthday present. It’s funny this post should come a day after “What does it take to see something clearly” because I feel like I live on a different planet than football fans do. Don’t really get it. But that’s okay, live and let live.

      About 10 years ago we had a Great Horned Owl nest in our pine tree out front. The babies spent several weeks on the ground and the lower branches as they grew their flight feathers. It was an amazing experience for our family and everyone in the neighborhood. The Raptor Center folks told us that when the crows are especially raucous it usually means they’re mobbing a predator in the area. They mobbed our owl family, dive bombed them relentlessly. The owls just would just sit there, motionless. Once while we were watching, a crow became careless, flew too close. One snap of the owl’s beak and it was all over. Just a few black feathers floating down. If we’d blinked, we would have missed it, it happened that quickly. The crows were all about noise and gang warfare. The owl just waited for the right moment. Talk about an efficient killing machine. Those owls were magnificent birds.

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      1. I’m a little more knowledgeable than you, Robin – I know the basic rules of football – but I’m just not interested in it.

        That is a cool story about the owls. Stuff like that is much cooler than any sports team (although I can get pretty worked up about the Twins).

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        1. Well, Edith, I have to confess my one detour into sports mania was during the Twins world series days in 1987. I preferred to listen to the gamees on the radio. Liked how the announcers made every play visible in my mind’s eye. As a rule though both my husband and I have an aversion to crowds and stay away from mass events for the most part. My own exceptions were going to 2 or 3 Twins games at the stadium and much later trying to get in to see President Obama at Xcel Center. There were lines around every block for a mile and no one knew which way they were going. Or even cared. Saw lots of friends and it was a really happy crowd. Oh, almost forgot! My eldest daughter was a Minnesota Roller Girl for several years and I went to a bunch of those bouts.

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  15. What game??? I’m so out of the national loop this past week that I didn’t even know it was Super Bowl Sunday. My little adventure was bi-polar; the highs were intoxicating, the lows pretty sad. First of all, there wasn’t even one hour of sun the entire seven days so my desire to have a rare mid-winter tan in Minnesota was impossible. Secondly, I’ve rarely felt so alone because virtually everyone on the ship was with someone: lovers, best friends; families; etc. I spend 90% of my real life time by myself, but being consistently exposed to the delight of thousands around me who were hanging with their favorite peeps got to me a few times. For the most part, the only time I felt thoroughly grounded in the present was while dancing.

    The highlight of this journey was that I not only danced 6-7 hours every single day, but quickly became a ship celebrity as a result. I’m not that good of a dancer, but my spirit, spontaneity and endurance had a huge impact on everyone in the vicinity. This is the ultimate thrill for me; to bring joy and release the inner dancer in other humans! I got 90-year old men to dance, countless shy women, little kids, and acquired a large band of teenagers who followed me everywhere. “They”
    say that the surest immediate way to joy is singing, laughing, and dancing. I can’t sing a note, laughter is inhibited by my surgery, but I can dance til the cows come home!

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    1. CB, I’m with you on the ways to joy. I sing and dance as much as I can but don’t have quite enough laughter.
      I used to watch SBs when a cluster of couples was pre-kids. Once kids came, enough of us were distracted from watching that it lost its luster. I didn’t really care about the games (except when Vikings were playing) but enjoyed the camaraderie and food.
      Oblivious to the date when it was scheduled, I hosted a Games Day (church auction item event) for 12 people. There WAS a lot of laughter, cleverness and pretty good food, if I do say so myself.

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      1. Welcome, asilegap – I agree that playing games is way more fun that watching games.

        CB – I love “This is the ultimate thrill for me; to bring joy and release the inner dancer in other humans!” Does it make you want to go on another cruise?

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        1. Nice try. Close but no ragic. You can only guess my elddim eman. I’ve been signing as Lisa in Minneapolis but then signed up as Asilegap on WordPress, not realizing that what I put as name there would (sometimes) show up as my name here.
          My father, brother and I often played at saying words backwards and spoonerisms. I’m spenner at bootterisms than doing words backwards.

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  16. No interest in the game (not without the Packers in attendance), but difficult to avoid when the side-kick wants to imbibe in the hoopla. I tried to be some sort of company for him on the couch, but couldn’t fake interest long enough to keep from dozing. I did watch the halftime production and was impressed with Madonna’s ability to still put on a big show… no easy feat given the time constraints & conditions she had to work with. The commercials don’t seem to cut it for me the way they used to… not sure if it’s me or the commercials.

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  17. I was on the road during the game, driving back from Fargo with husband, daughter and daughter’s best friend. We haven’t watched the game that cannot be named for a gazillion years. Until this year we never had a way to watch TV since we only used it for watching dvd’s and never had cable or satellite or an antennae. Daughter commented that she is so surprised that she watches so little now that we have cable. Off the to body shop with our damaged van this morning.

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    1. Not entirely OT (thanks to Renee’s “cannot be named” reference and to the fact that, for a grandparent, their grandkiddies are never OT)…
      Nine days after making her appearance into this world, my newest grandbaby has not been named. Her older sister named her “Baby Luna” as soon as word came of her existence & with no confirmation of gender until the birth. New mama & papa feel compelled to include Luna in her name but are waiting for the rest of her name to make itself known to them! And it’s pretty entertaining when a group decides to sing Happy Birthday to an unnamed bundle of joy… Happy Birthday dear (fill in the blank).

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      1. I think Luna is a lovely name.
        I have a friend whose first grandchild is due in about 3 weeks. The parents plan not to reveal the name or gender of the baby until there is either a bris for a boy or a baby-naming for a girl (Simchat Bat (just looked it up)). My friend, the grandma, will be heading to Boston as soon as the baby is about to be born. She will be privy to the gender in advance of the 8 day announcement because she will get to change his/her diaper.

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      2. I agree, asilegap… I love the name Luna. All four of my grandbabies have been born at home with a midwife (in water) with gender being revealed as part of the excitement of exploring baby’s fingers, toes, “oh, hey, and she’s a girl”… it makes for such a wonderful birth! I sometimes think children posses an ability to connect with babies in the womb in a way that we, as adults, cannot… knowing the gender and having such clarity of a name. Your friend is in for many golden moments ahead as a grandma 🙂

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      3. I told my daughter she & hubby better hurry so they can get their two cents in… big sister is now telling everyone that little sister’s name is Luna Lu! 🙂

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      4. Oh, I definitely think they should go with “Luna Lu”! My granddaughter in California is Elia Luna, and I love the name.

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      5. I think it’s pretty cute, BiR… especially considering big sister is Maddie Mae (and mama is Katie Lou)… they sound like they should all live in Whoville! 🙂

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      6. I’ll bet I was 30 when I stopped with my dad to visit his sister. She started giving him flack about a nervous tic I had never noticed before . A twitch from his collarbone to his chin I started noticing stuff like that and I would hate to have to observe the Luna tic

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  18. OT: my nephew’s wife just posted on fb her indignation that an oldish bottle of organic popcorn has bugs in it. The modern young woman, organic and antiseptic at the same time.

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    1. Funny how that is. It takes a huge amount of time and/or money to clean food of all “visible” bugs or parts. It’s there alright — mostly quite harmless — just annoying and yucky to think about. Bugs and most insects are actually quite nutritious; but I don’t plan to eat them any time soon!

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