Today’s post comes from idea maker and marketing guru Spin Williams, who is always in residence at the Meeting That Never Ends.
You heard it here first – walking is coming back!
We were delighted to read the results of this latest study by some Swedish people about how good it is for your mind and body when you get up from your desk and go out for a thirty minute walk at lunchtime.
This was another case of the Swedes verifying common sense healthy things that really make a difference in your life – they’re so predictable! Maybe that’s because they already do these things – so taking the walk is one kind of workout and then bragging about it is a separate and equally strenuous exercise in self congratulations – it’s Doubly Aerobic!
Here at the Meeting That Never Ends, we endorse the concept but we’re far too busy to take a lunchtime walk. We stay at our desks – otherwise how would we ever catch up on the tasks we’re supposed to be doing over the lunch hour? Time is money! Maybe those Scandinavian countries can afford a government-mandated break for thin crisp breads and organic cheeses, but in America, we work!
The study says a walk will improve your mood an clear your mind, as if that’s a good thing.
What they don’t realize is this – the American workplace thrives on bitterness and resentment fed by physical inactivity. We became a world power through focused decision-making by a long string of cloudy-minded, angry jerks who would have come up with something so much more civilized and European if they’d only stood up for a while and moved around! That’s why we’re number one – a heady cocktail of spite and willful ignorance!
But all of us at the meeting agreed – there’s no resisting the power of group-think. That’s why we decided to try to get out in front of this walking-at-lunch trend.
The best new product idea to come out of the meeting is a strap-on human feedbag with a built-in pedometer, so you can count your steps and count your calories at the same time! Test name – Active Buffet! We’ll take this to market at about the same time Apple comes out with its new iWatch!
No time to waste. Grasp opportunity!
Yours in marketing,
Where’s your favorite place to take a walk?