My eye was caught by a recent newspaper article about what my ears have been up to.
Neuroscientists Robert Zatorre and Valerie Salimpoor wrote in the New York Times about why music gives us pleasure. It turns out that the most emotional moments in music have been shown to release the chemical dopamine in the brain.
That has been known for a while. But there’s more:
“… what may be most interesting here is when this neurotransmitter is released: not only when the music rises to a peak emotional moment, but also several seconds before, during what we might call the anticipation phase.”
So you inherently know when you’re getting to the good part, and the anticipation of that highlight is its own reward. All we have to do is lay back and let the elastic chemicals lift us when the time is right.
I recognize the effect in my own music listening. For instance, this Patti Griffin song is a favorite, and now I see that the dopamine release point is at about 1 minute and 14 seconds in, when the sun comes out.
Anticipation is powerful in so many other areas as well. For instance, I always enjoy vacations, but my favorite part is the moment just before it begins, when no fun has been had but I have everything to look forward to.
I’ve noticed this about the State Fair in recent years. Thinking about fair food during the week leading up to opening day has become more pleasurable than eating the food, and much, much nicer than digesting it.
When is anticipation as good (or better) than the thing itself?




