Today’s post comes from idea man Spin Williams, who is always in residence at The Meeting That Never Ends.
I was sitting in The Meeting yesterday considering the disappointing retail numbers from the fourth quarter of 2012 when I finally understood the source of all our problems.
Not enough marketing.
You heard me. People who hate marketing because it’s artificial will argue with me on this, but I believe marketing is the only thing that can revive our sluggish economy. If consumers aren’t consuming and spenders aren’t spending, you have to do something to make them WANT things. Ideally they will want things that can be manufactured cheaply and sold at an enormous profit. And all you have to do is convince them this cheaply made thing will turn them into the people they long to be.
Simple, right?
Not so. Our recovery is being held back by an absence of role models. We’re finding out that athletes, movie stars, and even politicians are not the sterling examples we wanted them to be. Why buy an actor’s name-brand body wash or a football star’s replica jersey when the chances are so good that they will be in disgrace before the week is out?
With constant surveillance and the 24 hour news cycle contributing to overexposure for everyone, it is simply too risky to identify yourself with anyone known. That’s why this idea struck me as pure genius.
Letter Carrier by Dolarz via Flickr
The US Postal Service is about to launch a line of branded clothing. Soon you will be able to buy garments that resonate with the Postal Service motto about persevering through snow, rain, heat and gloom of night. The idea is not to look like the mailman, but to carry the mailman’s determined reputation through to your everyday outerwear.
Brilliant!
Here at T.M.T.N.E., we want to solicit other public servants to license clothing brands of their own, just in case the postal idea takes off!
I’m thinking selfishness is going out of fashion. Today’s buyers want to identify with people who work to serve the common good. All we need to do is list some of those noble individuals, figure out how they dress, and get the to sign before it’s too late!
Any suggestions?
I happen to think garbage haulers are heroes, but I’m not sure I want to dress like one. Not head-to-toe, anyway. Ankle-to-toe? Maybe. Could a line of hypo-allergenic steel-toed boots have some appeal?
Today’s marketers want to sell you on the idea of dressing in someone else’s clothes. But whose?
Today’s post comes courtesy of a moment of gauzy wakefulness in the midst of a nature-induced state of torpor, from Bart the Bear – a beast of the forest who found a smart phone.
Yo.
A little groggy here but had to say h’lo while the wind is whistling over my head and the snow is finally here and deep and packed all around. This is the coziest spot for hibernation … ever! I’m kinda hoping it goes on for a long longer. Winter I mean. I’m into it – the worse it gets the more I like it. Don’t know what the groundhog said about Spring and don’t care. He’s an idiot.
Noticed there’s a story about the universe – how some big thinkers say it could be unstable and just destroy itself at random for no special reason. The whole universe! It’ll just POP like a bubble and poof, we’re gone. Something to do with the Higgs Boson. Knew that thing was no good when they were looking for it. Some stuff isn’t worth finding.
Like a bottle of hot sauce, for example. Somebody dropped one out of their bag at a picnic. Was hoping for a bag of chips but you take what you can get. Yeah, I drank it. Yeah, the whole thing. Hard to think that any asteroid strike or universe-bubble popping could hurt worse than that.
Bring it on, I say. I’m pretty sure I’ll be asleep when the next new universe comes to call.
There was an unexpected hiccup on the Trail Baboon blog luxury cruise today as I headed off on Saturday morning errands confident that I had arranged everything to post perfectly without further attention or involvement from me. This was the first time in 19 months of this journey that I had proceeded with such reckless faith in technology and human attention-to-detail.
It should come as no surprise that one of the aforementioned elements suffered a catastrophic letdown, and our Trail Baboon Industries failsafe systems failed to catch the failure for 10 long hours. The blog drifted aimlessly, at the mercy of digital weather and electronic tides.
As a result, un-engaged internet eyeballs were left to accumulate on an already-perused page. It was the Trail Baboon equivalent of eating nothing but Saltines and wall paste. Hours of quality baboon attention piled up and then spilled over into other, possibly less savory areas of the Internet.
Who knows where people wound up? I’m concerned, because it is very dangerous out there.
Today’s planned post, an entertaining and thoughtful guest blog by Sherrilee, will be held because it deserves to receive your full attention on Monday morning.
In the meantime, describe a time when your mistake went undetected for too long, resulting in a much larger mess to clean up.
Today’s post comes from perennial sophomore Bubby Spamden
Hey Mr. C.,
I don’t know how everybody else feels, but I sure don’t like Valentine’s Day. It’s nothing but a big chance to do the wrong thing. When I try to say words of love I get all tongue tied and clumsy and it never sounds right.
So this year I had this cool idea that I would try to tell my girlfriend something romantic in French, instead. Just like this old dead guy Maurice Chevalier did when he put on his straw hat and did a bunch of singing and dancing in the movies. I’ll bet you’ve heard of him because you’re about that old too – just short of the dead part, I’m guessing.
So anyway I found this video on You Tube where he sings some kind of Valentine song.
I know that because it’s called “Valentine”.
It has, like, a whole minute of warm-up music too, which my friend Willy says girls like because then you’re not jumping directly to the mushy stuff – you’re showing you have patience and class. And when you’re doing a performance with a warm-up it gives them a chance to compose themselves so they can pretend to be impressed.
So last night I was over at her house and we were studying for a school assignment and I said “I have a Valentine’s present for you”, and I played the video for her, and did this really cool (to me) dance that was not at all weird (to me) while I lip-synched the words to the song as best I could (like Beyonce).
Did I mention that my girlfriend speaks French really “bon”?
Well she does. I mean she did. She still does speak it, I mean. French. And she also did when she was my girlfriend, which was yesterday but I don’t think she is today, anymore. My girlfriend, that is. Because it didn’t go over very well. At all.
I’m not sure if there was something wrong with my dance, or the words. Since I was only lip-synching, I’d like to think it was Maurice Chevalier’s fault. But it might be that my girlfriend doesn’t understand the language as well as I think she does, and she mis-heard it. I really don’t know, and might never find out. So I decided to look up the words to the song, especially that catchy part with all the cute rhyming sounds.
Here’s how it looks in French:
Elle avait des tout petits petons, Valentine, Valentine
Elle avait des tout petits tétons
Que je tâtais à tâtons, Ton ton tontaine
Elle avait un tout petit menton, Valentine, Valentine
Outre ses petits petons ses petits tétons son petit menton
Elle était frisée comme un mouton
So then I had it translated by one of those automatic online translator engines, and here’s what came out:
It had very young tiny feet, Valentine, Valentine
It had very young nipples
That I touched with touch, your tone tontine
It had a very small chin, Valentine, Valentine
In addition to its small tiny feet, its small nipples and its small chin
It was curly like a sheep.
Anyway, that’s when it became pretty clear that we were done studying. I guess even in French I’m kinda clumsy, romantic-wise. And what’s more, the studying that we were supposed to be doing didn’t get done, at least for me, because I kind of had a stomach ache when I got home.
So I extend my flexible arm and take a series of shots with the Mars Hand Lens Imager (MAHLI). Gad, do I hate acronyms! Call it a mirror, why don’t you? That’s what I’m doing – looking myself over, or letting them look me over. And it’s not even accurate! I position the arm so it’s out of the picture and then stitch the shots together so it appears the camera is floating above me.
Flattering? Hardly.
I’m a drab pile of bolts on a dried up, rocky beach at a resort no one has been to in a billion years. And I’m sorry, but my front wheel is not that big. Can’t we take this from an angle that emphasizes my sleekness – the economy with which I was assembled? There’s not an ounce of me that isn’t functional and critical to the mission, but “lean” is not the word that comes to mind when you look at this conglomeration. Anything but. With an emphasis on the butt. Get a load of that thing back there – it’s like a small town, complete with it’s own municipal water tower. Ghastly.
My best feature is my ivory coloring against the red backdrop, but would it hurt to have a little more dazzle in the package? Something that glitters? A bit of whimsy? And no, I’m not a fan of the markings they put all over me. Imagine waking up with tattoos you never agreed to – and they’re all so technical! Why can’t I have something cool, like a mermaid?
The other thing I hate about “mirror time” – it reminds me that I’m out here all alone on this bleak landscape, and I’m never, ever leaving this planet.
Sigh.
I’m perfectly fine if we never do this again. Let’s put this shot in the scrapbook and get back to drilling holes in stuff. Please?
CR
I’m sure it’s a miserable feeling for the Curiosity Rover when every glance in the mirror is a major disappointment. But what does he expect, a Ferrari? Trying to live by unrealistic and inappropriate beauty standards is a quick pathway to despair. The mirror doesn’t lie, but our expectations can mislead us.
Today’s guest post comes from Congressman Loomis Beechly, representing all the water surface area in the State of Minnesota.
Greetings, Constituents!
Tonight marks the umpteenth time I will have attended the President’s annual State of the Union address.
Many times I have wondered about the appropriate way to behave in such an historic setting, and each time I come away with the feeling that I’ve somehow missed the boat. I sit when I should stand. I stand up when I should remain seated. It’s very confusing. Then as soon as the president is done speaking, the word spinning starts and when I look at my newspaper the next morning I’m surprised to see what the speech was really about, even though I was there!
As your congressman, I try not to be starstruck by all the famous people. They’re completely ordinary – right up to the president himself! A lot of Representatives will fall all over themselves anyway, jockeying to be on the aisle so they can shake his hand as he goes by and possibly get their picture in the paper. I can assure you – you won’t see me making such a spectacle out of myself. I don’t have the seniority to get that close to the aisle. And anyway, I’m not some giddy teenager. I’ve been to the dance a few times now.
Tonight, I expect the president will make a strong case for his proposed new policy on guns. He’ll present it as a measure to improve safety for our most vulnerable citizens, and his opponents will fight him on the grounds that holding powerful firearms insures the safety of those who disagree with a vindictive and too-powerful government.
Some people would say these differences can’t be bridged, but I say “Hey, at least they agree that everyone is threatened to the point of needing to take deadly action against a stranger!” That’s a start, even if it’s make-believe. Perhaps somewhere down that contentious road they will find a compromise. Or settle it with a shoot out at twenty paces. In a violent culture, anything is possible!
I, for one, don’t care much about guns. I just hope the president doesn’t listen to his power hungry advisors who want him to extend his safety compulsion to fishing lures. That’s a touchy subject for me and my constituents. A rumor went around the other day that he was going to require that everyone use Safety Lures – not just children.
That’s insane! Imagine not only the expense but the great inconvenience for people like myself who already have a tackle box full of pointy things! All I can say, is, the president can have my exposed-hook lure when he is willing to pull the rusty barb out of my cold, dead finger.
And if he’s willing to do that, it means he’s probably in my boat with me. Imagine, me and the president, fishing!
I hope he’ll have a few beers and spend the afternoon!
Your Congressman,
Loomis Beechly
Name a safety measure or device that has spared you some amount of pain.
Today’s guest post comes from perennial sophomore Bubby Spamden.
Hey, Mr. C!
I think I found my career, finally.
I know I’ve said that about some other things, like being a planet hunter, and watching things blow up. But this time I think I really mean it because the job I have in mind is a real one that people actually do every day, and I already have some experience with it.
I want to be a Forensic Electrical Engineer.
In case you’re wondering what that is, I didn’t know either. Not until I saw this article about why the lights went out at the Super Bowl last Sunday. It turns out the blackout was caused by this very expensive electrical relay that was put in to keep a blackout from happening.
I think that is so cool! Mostly because it is totally ironic.
And now people are arguing about whose fault it was, really. The power company says it wasn’t their fault, and the New Orleans city leaders are kind of hoping it wasn’t the fault of anybody in Louisiana. They’re hoping it can be blamed on the company that made the relay. But the company that made the relay says their relay worked fine – it was the people who messed up.
So there!
And here’s the best part – Forensic Electrical Engineers are going to be really important in deciding who to blame. That’s why I’d like to be one – you get to be the finger pointer instead of having the finger pointed at you all the time, and believe me, I’ve been on the receiving end a lot! So having an important job in the blame placing industry would be great.
I found this job description online – the most important part is highlighted – by me!
“… forensic electrical engineers have investigated the causes of events such as the 1979 accident at the Three Mile Island nuclear power plant and the widespread blackouts across the Northeastern United States and Canada in the 1960s and in 2003. They also work on smaller scale incidents such as an individual being electrocuted by her toaster. They are usually called in when death or injury has occurred, or a large sum of money is at stake.”
Imagine that – I’d get to cast blame on other people in cases where there’s a dead person, or tons of money, or both! I know I’d be great at this because I’m really good at being exasperated at things other people have done, so I could work on my tut-tutting, my eye rolling and my heavy sighing, especially when one person has really, really screwed up.
Please tell me this is a great idea!
That way, if it turns out that I don’t like it or am not very good at it, I can always say you pushed me into the field!
Your Pal,
Bubby
I told Bubby there is a lot of math involved in being an electrical engineer, and that the people he would be dumping blame on would have their own lawyers with sharp criticisms of himself and his methods. When it is your job to find responsibility in cases where there has been a death or “a lot of money is at stake,” you are not allowed to pass through unscathed, and if your testimony winds up costing someone money, a counter-suit is possible. Blame placing has its own risks.
I suggested it might actually be safer for him to look for a dull career in the Blowing Up Things Industry.
When you place blame on someone other than yourself, how’s your accuracy?
I can’t seem to get my pacifist niece to like me, even though I’m really a gregarious, lovable guy.
OK, it’s true that I have lined the perimeter of my property with barbed wire, own more guns than some third world countries, and will expound at length about why jack-booted government thugs are planning to surround the house to take away my freedoms.
But that doesn’t mean I’m not a nice person. I laugh. I’m kind to children. And I like puppies and Disneyland, just like every other proper American. So why doesn’t she warm up to me?
I will admit that some people who feel the same way I do about certain things have committed terrible acts, and they can be kind of scary, especially when you get them going on the Second Amendment. But if you could see me the way I see me, I’d seem perfectly reasonable to you.
Noble, even.
I tried to convince my niece that I’m not insane, but she says if the government really wants to come after me, my arsenal will be useless. But in my mind I am George Washington – the leader of a popular uprising that will prevail against overwhelming odds and become a beacon for the world before it morphs into a merciless tyrant that will try to crush another brave someone exactly like me more than 230 years from now!
That would make me incredibly famous forever – and she’d be famous too because she’s my niece! But she just doesn’t get excited about it in the same way I do.
It’s not that different from those who imagine being the winning quarterback in the Super Bowl or a global singing star by impressing the judges on The Voice. These are harmless fantasies that people need to help them face another day.
I sometimes hear my niece say things like “follow your bliss’ and “be the most authentic version of you you can be”, which I think she picked up from Oprah. Not my thing, but I’ll defend to the death her right to watch it.
So why does she scoff at my dream?
Intensely,
Gregarious Uncle Needs Niece’s Understanding To Survive
I told G.U.N.N.U.T.S. his dream is unsettling for his pacifist niece because its realization relies so heavily on firearms, which are the opposite of harmless and much more frightening than football or singing. Everybody wants to be celebrated, but perhaps if he wants to win over his niece, he needs to construct a more benign hero fantasy for himself.
But that’s just one opinion. What do YOU think, Dr. Babooner?
I’m fascinated by the first entries in Paul Salopek’s Walk Out of Eden, his seven year project to travel by foot from Africa’s rift valley to Tierra del Fuego at the southern tip of South America. In one of his recent posts we discovered that African nomads, who live lives very different from our own, are increasingly reliant on their cell phones. One catch is the absence of an electric grid for re-charging, so services are springing up to provide desert plug-ins.
Let that be a lesson for the American luddite who has every new tool at his disposal but refuses to use them. You may see computers and smart phones as meaningless and inauthentic, but nomadic Ethiopian shepherds are using digital technology to stay current on the price of goats. They’re also walking great distances in light, inexpensive plastic sandals – to such an extent that the footwear has been memorialized by a public sculpture in Eritrea.
While the nomads are leaping forward technologically, Salopek is turning back time when it comes to modes of travel, abandoning modern conveyances for the most basic transport of all. It’s an attention-getting move to decide to take a long walk in the modern western world.
It got my attention, anyway.
Taking a Big Walk is still an eye-opener here in the “developed” west – as surprising in our culture as it would be to the nomads if one of their own loaded his goats into the back of a Hummer and drove off into the sunset. A remarkably long list of people have trekked across the USA to lose weight, change their attitude, honor a friend or relative, or raise money for a cause.
If you are thinking of doing the same thing, there is plenty of advice available. But it appears the stakes are rising.
When I was still a teenager, Dan Walker walked almost 1,200 miles across Illinois and wound up winning the state’s top political office. I think people were impressed that he managed to actually set a goal and accomplish it – a rare feat in some political circles. Walker later became one of Illinois’ imprisoned Governors – not a great distinction but I suppose he can take some pride in the knowledge that his jail-able offenses were committed AFTER he was in office. Apparently on his long walk one thing he did NOT think about was whether or not there’s a significant difference between a federal law and a banking regulation.
Regardless, you have to respect the magnitude of the walk.
It would be hard to match the outsized significance of Salopek’s pilgrimage, but if you had the time, the stamina and the shoes for it, where would you take your 1,500 go 3,000 mile walk?
Today’s post comes from idea generator Spin Williams.
Hello future patients!
Here at The Meeting That Never Ends, we’re all abuzz about the just-announced, urgently hoped-for expansion by the Mayo Clinic in Rochester, Minnesota. The grand vision is that with a 6 billion dollar investment, including over a half billion from the state, the famous medical complex will grow to employ another 25 to 30 thousand people and be even bigger in size and more influential, clout-wise.
Already in those two key categories, the Mayo is massive and irresistible.
But we love big, powerful things, and we’re most excited by the announced intention of all this money-funnelling – to create a “Global Destination Medical Center.”
Around the table at T.M.T.N.E., we were unanimous in our reactions – “Yes! Yes! Yes!” What the planet needs is a Global Destination Hospital – a medical Disneyland! This is a place you come to celebrate the joy of feeling better even when you’re not sick to begin with. Because nothing feels as good as feeling good, unless it’s feeling good in the company of people who are feeling a whole lot worse!
As freelance commercial opportunists, we at The Meeting That Never Ends would like to build a ring of hotels around the outskirts of the Global Destination Medical Center – lodging (and more) for patients and partygoers. The rides would be awesome – a Whirling Gurney Glider, the Bedpan Panic Plummet, The Co-Pay Coaster, the Tilt-a-Hurl, It’s a Small Intestine, and of course an M.R.Imax Theater.
And who knows? While on vacation at Mayo World, you might feel like you’re coming down with something! No worries – you’re already in the happiest place (for doctors) on Earth.
In fact, you could make a strong argument that we’re ALL headed for one Destination Hospital or another eventually. Why not make your ultimate destination the best one in the world? In fact, mixed in with the on-site hotels we can have hundreds of retirement community buildings so people over 65 can just go LIVE at the hospital. And another housing development would cater to families with young children – they’re always going to the emergency room anyway.
Why not?
Mayo World is a brilliant idea, and we’d like to get in on the ground floor. Or even a second floor walk-up would be acceptable. How about you?
As is his habit, Spin is already ahead of the crowd on this one. Of course the world is ready for a medical care theme park / resort / gated community. But why stop there? Cemeteries are also looking for new marketing angles – mostly to compensate for the increasing numbers of people who are choosing cremation and having their ashes spread, rather than buried. Why not establish a Global Destination Eternal Resting Place, where people can go to enjoy some recreation and relaxation before they eventually go back for disintegration?
What kind of fun attraction would you like to see at Mayo World?