The recent discovery of gravitational waves and the relentless approach of Leap Day next Monday give me the distinct feeling that the fabric of space-time that surrounds me is now shredded and rippling in the breeze. Is today really today or is it this same day in 2012?  Because that’s when Spin Williams, Trail Baboon’s marketing wiz and resident genius at The Meeting That Never Ends first offered this mind-bending post:

I love Leap Day because it breaks the mold and gives us a peek at the future!

And the future I see is one where we are freed from the tyranny of the calendar! At The Meeting That Never Ends, we’re recommending that our clients invest heavily in anything that tracks, catalogs and manipulates time.

The next big growth area is not energy or financial services or Greek yogurt. It’s Time! Giving people control over their time is what freedom is all about! And we believe the world is moving inexorably towards a future where time is totally de-regulated and completely governed by the market!

For example, back in the day you had to be present in front of your TV set to catch a particular program at a specific time. If you didn’t obey the clock, you were out of luck. Today, it doesn’t matter when you want to watch – your favorite televised experience waits for you and provides itself at the touch of a button whenever you are ready!

I believe someday it will be the same with our calendar. No more February, March, April proceeding in their uninspired sequence of orderly days, one after another. That tired old system is entirely predictable and far too constraining.

The calendar of the future will be self designed and totally changeable. Everyone will still get 365 and 1/4 days each year, and in that year there will be 52 Mondays, 52 Tuesdays, etc. But if you want to live all your Mondays in a row and get them out of the way, that’s up to you! If you want to sell all your Fridays to a rich person in exchange for a large amount of cash and an equal number of their Wednesdays, you can do that! Conversely, if you want to burn through all your 104 Saturdays and Sundays starting on April 4th and finishing on July 6th, be my guest!

If you do this, of course you will suffer terrible consequences, but self-inflicted misery is also the hallmark of freedom!

Bottom line – people are hungry for liberty and time is the last great dictator – a heartless oppressor who is destined to fall. Mark my words – this will happen! The smart investor stays ahead of mega-trends, so place your bets and get ready for the Temporal Spring!

It sounds farfetched but I recall when Spin told me punctuation was unfairly rationed and a free American should get to have as many exclamation points as he wants. That came true for him, through sheer force of will!!!!! Could he be right about the rest of it?

What is time?