Tag Archives: SUV’s

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The Rig Apple

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This alarmingly intimate sales letter arrived the other day from Wally, of Wally’s Intimida,   home of the Sherpa – the world’s biggest SUV.

My Dear Dream Customer,

I’m grateful for your business even though you’ve never bought anything from me!

Why?

Because I had a dream that you did!  And I believe in dreams because all salesmen are crazy optimists.  And that same crazy optimism  has me feeling very “up” about the car biz right now!

It’s no secret that all the world’s giant tech and communications companies are looking for the Next  Big Thing  – that “must have it” device or app or piece of software.

Well, it’s starting to look like the Next Big Thing is a Big Old Thing – the automobile!  Because one of Apple’s bigwigs said the other day that his company views the car as an ‘ultimate mobile device’.  

Small thinkers took that to mean Apple is going to develop a bunch of gizmos to go in the dashboard, but I immediately saw it as something bigger.

Yes!  iHere iComes the iRide!

In my dream, we were standing together in a vast parking lot.  I wore an iWatch, but the iRide wore you!

When you strapped yourself into it, the iRide had already guessed where you were going because it checked the time of day against its extensive records of everywhere you’d ever gone before.

You were headed to work, but when you got to work, you didn’t have to get out to work because the iRide  already had all the trappings of your office built into it!

And yes, it was a massive vehicle.  A Very Familiar and Famously Massive Vehicle.

I’m not saying I know for sure that the Apple designers are building their automotive masterpiece on the Intimida Sherpa platform, but I will say this – if I knew they were doing it, I wouldn’t be able to say!

Unless it was just a dream.  Draw your own conclusions.

One thing is surely for sure – if Apple built a car,  you would not be able to afford it.  Which is why there’s no better time to buy a new Sherpa from Wally’s Intimida.  Because a primal version of The Next Big Thing might only be within reach as The Right Now Big Thing!

Yes, you could own one tomorrow.  Think about it, but not too much.  Dreams come true for those who act!

The Sherpa – it’s a mighty big, mighty sleek, sophisticated, smart, intuitive, trendy, iconic, game-changing car!

Thanks for being in my dream!

Wally

I do think Wally’s desperation shows through here.  All the retail excitement these days is around electronic contraptions, and those enormous SUV’s like the Sherpa are no longer riding a sales bump from cheaper gas.  Long gone are the days when customers looked to the introduction of a new automotive model year with the same level of anticipation the bring to the unveiling of the latest iPhone.  

But it’s nice to have a dream. 

 When have you rushed to buy a newly introduced product?

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Slush Rush

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DISCLAIMER

Because the Trail Baboon blog is not, on its own, a financially sustainable venture, it is sometimes necessary to kick ethical behavior to the curb and yield the space to some unscrupulous lowlife with cash to burn.

Having a bit of space on the world-wide internet, even an obscure location like this one, fills some minds with visions of a vast, global audience that exists only theoretically.

I’m not about to discourage that line of thinking when there’s money on the line. Reaching the right audience in today’s complicated media marketplace is a dicey proposition, and with so many choices it’s inevitable that some messages will miss the mark completely.

And sometimes that’s the very best outcome for everyone concerned.

I’m not saying that’s what’s happening here today. But it’s also true that I can’t fully endorse the following message.

Hello SUV shoppers!

Car buyers don’t really need a reasonable reason to purchase a new sport utility vehicle. When it’s time, it’s just TIME! And that’s the only explanation you’ll need to justify today’s purchase of a new slush-beating Sherpa from Wally’s Intimida!

I’m especially talking to all you Tibetan Soccer Moms out there!

And don’t tell me you don’t exist! I did a Google search and found out you have your own line of “parking only” shirts and hoodies! If it’s happening on the internet, it must be real, right?

So pardon me ladies, if I don’t know much about Tibet, but I just read that the glaciers there are warmer right now than they’ve been at any time in the last 2,000 years! And you know what happens when a glacier starts to melt – slush!

I’m certain any Tibetan woman can handle ice and snow, but shlepping those soccer squirts through the slushy discharge from a softening glacier can sure slow down a speedy squad! That’s why it’s important that you have a chance to make the trip from Lhasa to Apso in a Sherpa from Intimida.

I’m not talking about a real Sherpa, which is something I know you have in Tibet.

I mean the car that’s as tough and versatile as a real Sherpa. Plus, it’s the biggest car on the planet – plenty big enough to make an impression at the foot of the world’s biggest mountain – Everest!

Some killjoys out there will claim greenhouse gasses from cars like the Sherpa are the very reason your glaciers are melting in the first place.

Maybe so!

But why should you be denied the privilege of plowing through a sliding section of glacial shrinkage just so the soccer moms of Shakopee can continue sit on the sidelines and watch their offspring play from the comfort and solitude of their air conditioned crow’s nests – relaxing at altitude behind the wheel of an idling suburban Sherpa?

Let the rest of the world rough it for a while. No one deserves a Sherpa more than a real Sherpa. You’ve earned a break!

Come on, Tibetan soccer moms (and dads)! Make the Intimida Sherpa your last line of defense against the increasingly hot glaciers that we’ve forced you to face! Find us online at Wally’s Intimida – we can handle the purchase digitally and we’ll swiftly ship a Sherpa to your location, just in time for the squishy season!

Your hopeful pal,
Wally

I don’t think any actual Tibetan Soccer Moms read Trail Baboon, nor are they inclined to buy a mammoth SUV. But you have to be impressed with Wally’s optimism. Or his audacity!

How are you at making the hard sell?