Header photo from flickr by Jason Lam
Today’s post comes from trend watcher, deal maker and marketing genius Spin Williams, who is always in residence at TMTNE (The Meeting That Never Ends).
Hello Economic Strivers!
Today I’m really excited about pizza! That’s why it’s my pick for NIT (New Investment Tip) of the week!
At TMTNE we talked about how millennials are absolutely hooked on pizza! They eat it all the time – at school, at home, at parties, at sporting events, for breakfast, as a snack – pizza is the ten-cent hamburger of Now!
Faced with this indigestible fact, nay-sayers and grumpy problem-posers ask why? But I think judging others is a time-waster for self-important snobs. Face facts. The kids have a Pizza Jones. So let’s move quickly to take advantage!
That’s what the Minnesota Twins are doing! They’re planning to sell a Bloody Mary at the ballpark this season with a cold slice of pepperoni stuck in it. What a brilliant idea, because there’s lots of pizza left over from yesterday’s game, and alcoholic beverages need something extra to make people interested!
Not really, but you’ve got to admire the urge to give it that special Value Added feature.
Our nation is paved with pizza coast to coast. And that’s a good thing, because pizza is durable, just like asphalt.
How big is this? Super big! When I look at emerging trends, I see pizza everywhere.
- Young people are driving less.
That means their food has to come to them, and nothing travels faster by car (or drone) than pizza!
- Young people are moving back in with their parents.
That means continued family food chaos – the kitchen is always open – for pizza!
- Young people are less religious.
Modern hotdish = pizza!
- Young people don’t carry cash.
What’s flat, fits in your pocket, and is valued everywhere?
Pizza is our past, our present and it’s a big part of our shared future because it’s the closest thing to money that you can actually eat. That’s why pizza is my latest NIT pick!
Yours in marketing,
What’s your favorite pizza?