Today’s post comes from Verily Sherrilee
I like to think that I’m above marketing and advertising. Whoever invented the Mute button on the remote control should be canonized and when YA was younger I would routinely tell her that if you see it on TV it’s probably a lie.
But I never reckoned on seasonal marketing. When I was a kid, M&Ms were the same color all year round. Oreos were filled with white stuffing no matter the month and Ivory Soap was always in the same wrapper even on holidays. Not now!
So many products jump on the seasonal bandwagon: pasta, paper towels, soap dispenser, beer, pop, candy of all kinds and, of course, Oreos. I never even used to buy Oreos at all (I’m a Hydrox gal) but now I can’t keep away from them when they show up in stores with spring filling or green or the holiday red. Easter M&Ms, pasta in the shape of pumpkins or flags, Ritz crackers in the shapes of snowflakes, red and green tortilla chips, paper towels with bunnies and chicks or ghosts and goblins– I just can’t resist.
So I’ve finally succumbed to the realization that seasonal marketing has me licked and I don’t try to fight it. Yesterday alone I bought Hershey’s kisses in red & green foil, paper towels with snowmen and snowflakes, pasta in holiday shapes and snowflake crackers. Who knows what tomorrow will bring!
Do you have any seasonal favorites?