My daughter is attracted by Name Brands. She would almost always prefer a Name Brand if possible. I’m not sure how this happened as I’m the opposite (although having just typed these words, I may have answered my own question!) With very few exceptions, I go with generic and cheap. I do buy Prell shampoo because I love the smell and Birkenstocks because how can you argue with sandals that you wear constantly and after 10 years, they are still OK. But that’s about it.
Except Kitchenaid. I had one of the earlier Kitchenaid stand mixers – the ones made back in the day when the company was still an offshoot of Hobart, the big commercial baking mixer company. Because I loved this mixer and never had a moment’s trouble with it, I bought several other Kitchenaid products over the years – all because of the name.
I think most of you have heard my sad story about my old Kitchenaid finally giving up the ghost and the new Kitchenaid not being as durable. I did eventually talk Kitchenaid into sending me a check for half of the amount that I spent on the repair, but considering the initial expense of the machine and the expense of the repair (not to mention my angst), I would not call myself satisfied. Not satisfied as to the durability of the machine, the length of the warranty on such an expensive appliance, the way my complaint was initially handled and the difficulty of finding someone to repair the machine.
So now I have to say that my love affair with Kitchenaid is over. No more appliances in my house based solely on the Kitchenaid name. And unfortunately I no longer believe that the new stand mixer will be the last one I own (something I thought at the time I purchased it). What this means is that my next stand mixer won’t be a Kitchenaid.
What brands are you loyal to?