I read an article the other day in which the CEO of King Arthur Flour said that baking has become the “new baseball” in this country. Yeast sales are up 300% across the country compared to a year ago, and King Arthur has engaged an extra mill to assist in meeting the demand for its flour. There is enough flour to go around. The problem is that most of it is in 50 lb bags not suited to the average home baker. They are scrambling to get it into 5 lb bags and out to consumers. People are baking out of panic, boredom, and as a way to obtain some comfort right now. I think there has been an increase in the purchase of vegetable seeds and plants for the same reason. I hope that people continue to bake and garden after this is all over. I think we could use more national pastimes.
What would you like to see as “the new baseball”? What are you doing for comfort these days?