I’m always confused by the array of claims on the packages as I walk down the toilet paper aisle, with enticements that I can really get a great deal if I only buy so and so’s product. “18 of these rolls = 82 smaller rolls” announces one Charmin package, while the next Charmin package claims “24 = 108”, and yet another insists that “12 = 48”. Cottonelle, on the other hand, goes for broke claiming that 12 Family Mega rolls = 128 regular rolls.
I just can’t get the math to work. I have taken enough statistics classes to know how to lie with numbers, but I just can’t figure out how the companies arrive at these claims. I wonder if they used another product quality as an enticement? “This package will fit under your bathroom sink and leave enough room for the iron and boxes of tissues and cleaning products” or “These rolls will fit in your toilet paper dispenser without getting stuck because they aren’t too big in diameter.” Now, those are claims that resonate!
What advertising gimmicks are you susceptible to? How good are you at doing math in your head? What are your favorite or least favorite ads or commercials?