I saw a funny meme on Facebook last week:

It made me laugh at the time but now I’m thinking that this has to be on purpose.  Cereals have been in non-resealable bags for decades now.  I can’t think of one single good reason except that not being able to re-seal the bags means the cereal gets stale faster and then we toss the stale stuff and buy new.   YA and I have quite a collection of clips that we use for cereal, veggie sausages, pasta, marshmallows – all items that aren’t re-sealable.  YA likes to like these clips by colors on the hood of our oven.

Thinking about this of course led me to thinking about shampoo bottles.  According to the internet, shampoo companies began to use the phrase “lather, rinse and repeat” in the direction sections of their bottles.  I can’t find anything that specifies which company’s marketing department came up with it first but I’m guessing all the other companies jumped on that bandwagon as fast as their little feet would carry them.  I don’t know when consumers caught on and probably caused an uproar, but in checking the shampoo in our bathroom currently, one kind (baby shampoo) doesn’t say anything about repeating.  The Prell and the Head & Shoulders both now say “repeat if desired”.

So what will it take to get re-sealable cereal bags?  Another consumer revolution?

Anything you wish came in different packaging?