About twenty-five ago, my gym started opening locations in the Twin Cities; sales reps from the gym were available for a few hours in my company’s lunchroom, offering memberships at a huge discount. Huge. Another of the selling points was that most major insurance companies were now giving credits for getting healthy. My insurance company was offering a $25 credit for going to the gym 12 times a month. The location near my office wasn’t even built yet but I thought it was a great opportunity so I signed up.
They didn’t start taking the money until the facility was actually built and in that six months, my company ramped up their “get healthy” policy. If you worked out/went to the gym (the same 12 times a month), you’d get $20 award credits. If you added the insurance money and the good healthy policy, it was more than the monthly charge for the gym! It was like getting paid to work out. Even when the health policy changed about ten years ago (and I didn’t want to mess with it anymore), it was still an excellent deal as the gym never increased my fees.
Except for a few months when I hurt my back, I went to the gym 12 times a months year after year after year. Swimming laps sometimes, a few classes but most routinely the stationary bike. (I can read while I’m on the stationary bike… win/win.) But only 12 times. In all those years, I think I went more than 12 times a month just a few times. I wanted to get that credit but nothing more.
When I retired, I was able to change my membership to Silver Sneakers which is free to me. I was pretty sure when I made the switch that I would never go to the gym again – if it was about the discount and the credit all those years, what value would I put on it if it’s free no matter whether I go or not.
Surprise surprise. I’m still going to the gym, but I’m going MORE now. Pretty much every other day. Still mostly the bike and book show, but occasionally some laps. I keep think I should try the spin class but then I couldn’t read.
So why do I value it more NOW when it’s free than when I was paying for it?











