There are a handful of ads that come into my Inbox (instead of Junk) – Einstein Brothers and Brueggers are two of those because they offer occasional coupons that I like, particularly my birthday freebies every year. A couple of weeks ago, not only did an ad for each show up on the same day, they arrived one after the other in my Inbox. If they hadn’t, I probably wouldn’t have noticed that they have both launched the same sandwich on the same day. See the photo above – I won’t even tell you which is which.
My first, very fleeting, thought was that it was a coincidence. Then I thought it must be an amazing corporate espionage situation. But the pictures are almost identical so I ventured the thought to YA that perhaps Brueggers and Einstein Brothers were somehow related. YA snorted and said “of course, they’re related – they’re owned by the same company.”
In the travel industry, hotels are always changing hands and my company had a actual department to keep track of this kind of thing (Industry Relations). Who owns what was never interesting to me. I had it suggested to me once that I could boost my career by keeping up with the industry better than I did. Cue the laughter. Despite both my sisters thinking of me as “a successful career woman” (cue more laughter), I never considered myself as such. I had a job, a job that I liked, a job that I was very good at. I didn’t want to be a team leader, a manager, a director… just wanted to do my job. I did get every promotion along the way (apparently in record time according to my old boss) but it never changed the job that I did…. Only changed my title and added a bit more to my paycheck.
So it doesn’t surprise me that I didn’t know that Brueggers and Einstein Brothers were siblings. It does surprise me that they launched the same sandwich on the same day and from the looks of it, probably used photos from the same photo shoot. It doesn’t seem a good way to differentiate the two chains. Of course, my idea of what corporate America should do and what corporate America does are clearly not in sync. At all!
Tell me about how you like your bagel sandwiches!













