Super Bowl, I mean Big Game weekend. Today’s guest blog comes courtesy of the Goatstess with the Mostess, Barb In Blackhoof.
We sometimes watch TV (the few channels we can get without cable out here in the boondocks) – news, a few crime shows. Steve mutes the commercials, but I like to watch them and often giggle.
Love the mouse at the dinner table who –when the housewife says, “You really disgust me” – responds, “I understand what you’re saying – BUT I DON’T RESPECT IT.”
I like the cute baby giving investment advice.
And the Clydesdales are always great (“that referee is a jackass” “no, I believe he’s a zebra.”)
One of the most famous series of TV ads was for Utica Club Beer – running mostly on the East Coast from 1959 to 1964. I’ve read that they are the only commercials whose scheduled times could be found in TV Guide. If you want an example, here is Number 2. You’ll recognize the voice, I’m sure. I wonder if these cute ads sold much more beer.
This brings me to tomorrow and the Super Bowl. One reads about the cost of a 30 second ad during the game. This doesn’t even count the (probably) millions of dollars that went to some ad agency to develop the piece or the production cost.
I wonder – does the expense of a Super Bowl commercial justify the result?
If you ask me what or whom any commercial (even the ones I enjoy) was advertising, I can’t tell you. The mouse and the cute baby? – I have no idea what products their ads are pushing. When I do know the company (Clydesdales are Budweiser), my choices are not influenced – e.g. I’m not going to switch from Summit EPA (for which I’ve never seen an ad). I enjoy the commercial as entertainment but the message is lost on me.
Of course I realize that I am not the twenty-something target audience for most of those ads. But you – young, attractive, brand-conscious with cash to burn – changing your behavior must be the reason so much money is spent on these commercials.
Can you remember when a TV commercial that caused you to buy something?