Today is the birthday of the American showman and promoter, P.T. Barnum, in 1810.
Barnum had a genius for marketing anything people were willing to gawk at, whether it was a blind old woman, a dwarf, an elephant, a monkey head sewn to the tail of a fish, or a Swedish soprano.
Part of Barnum’s gift was to recognize that people need a story and a powerful name to spark their interest. Thus the blind old woman was amplified to majestic proportions, and in Barnum’s world was presented as not just an old woman, but George Washington’s former nurse. To make the math work, her age was said to be 161 years.
The dwarf was also age enhanced, transformed by Barnum from a 5 year old to an 11 year old, and re-named “General Tom Thumb”. Though he was actually from Connecticut, Barnum advertised him as being brought from overseas “at great expense.”
The elephant was dubbed “Jumbo” and actually was brought from overseas at great expense, and proved to be a huge moneymaker for Barnum, only to die tragically in a head on collision with a locomotive. The monkey/fish concoction was billed as “The Feejee Mermaid”, and soprano Jenny Lind won hearts as “The Swedish Nightingale”.
Barnum is said to have been an advocate of “humbug” as a useful tool for promoting various acts, meaning it’s OK to exaggerate and tell outright lies if the public gets its money’s worth and enjoys the show.
He made a lot of money and did extravagant things with it, including building a palace in Bridgeport, a Xanadu he named “Iranistan” (really!). Jenny Lind claimed that seeing an image of Iranistan is what made her want to come to America to be put on display by Barnum – his success was evident from the majesty of his home.
Never mind that Iranistan burned to the ground 9 years after he built it.
Barnum would feel right at home in the world of 2011, and would thrive online, a vast kingdom made up almost entirely of humbug. In fact, everything I know about P.T. Barnum came directly from Wikipedia. How much is true? Who cares?
Does the world need promoters?












