My Uncle Wink (his real name is Arthur but he’s an Arthur Junior, so he’s always been known as Wink) is a dentist. As you can imagine, this means that dental health and hygiene was a huge deal in my house when I was growing up. Brushing, flossing, two check-ups a year – the whole shebang.
And Crest toothpaste was the ONLY toothpaste allowed, decreed by Uncle Wink. And when I was younger, there weren’t any variations… no special flavors, no gels, no nothing. This wasn’t too big a deal until I was in high school and different kind of toothpaste began to show up on grocery store shelves and the ads for fancy formulas that made your teeth shine and sparkle began to proliferate on tv and in magazines. But it didn’t matter to my Uncle Wink (and therefore to my mother). Crest was the only sanctified toothpaste for us.
So when I moved into my first apartment in Northfield, one of the first things I bought for myself was a tube of Aquafresh. It came out of the tube in three stripes of white, red and aqua – an unheard of thing back then. Every night when I brushed my teeth, I felt a little thrill of rebellion run down my spine!
These days I buy toothpaste by price or coupon, but if there isn’t much difference between pricing the day I’m standing in the toothpaste aisle, I always reach for Aquafresh. And I still feel that little thrill each night!
When have you rebelled?